Re: [Marketing] OO - Online Marketing

2007-11-18 Thread Italo Vignoli
Gianluigi Cuccureddu wrote: As far as i can see, OO is only advertising on his own brand name within Search Engine Marketing? OOo has no marketing budget, apart from the allocations from the sponsors of the project (which are peanuts in comparison with MS Office budget). Therefore, there is

Re: [Marketing] OO - Online Marketing

2007-11-18 Thread Ian Lynch
On Sun, 2007-11-18 at 03:28 -0800, Gianluigi Cuccureddu wrote: > When there are lots of search queries regarding Microsoft problems, > OO can advertise on these to get at least branding and brand > recognition, these "keywords" aren't pricy, lots of coverage and a > positive approach whenever a

[Marketing] OO - Online Marketing

2007-11-18 Thread Gianluigi Cuccureddu
Hello, i've been reading the Marketing strategy of OpenOffice and tried to get as much as information as possible, but if i miss out some points and are already discussed, please let me know. As far as i can see, OO is only advertising on his own brand name within Search Engine Marketing? Hav