There is a classic business case from years back in which a company
that marketed insect repellent ran some focus groups and asked people
from their core target audience to draw a picture that showed their
feelings about insect infestation. Some of the pictures, later used
for creating the subsequ
Just more anecdotal stuff:
I'm a mild arachnophobe.
A few years ago, there was some product or service - I forget if it was
insurance, financial services or whatever -
where they'd have magazine ads involving a big, hairy spider designed to
look like it was sitting on the page of the magazine.
It s
Hi,
I think you intuition on this is totally spot on. If you want to try
to convince your clients to go with the "soothing" solution, I
would recommend putting two mockups in front of a few people. One
scary one and one not, and get their reactions to it on video. Then
show the video to your clien
Hi Batyan Rubin,
Even though i dont have very concrete statistics to prove my answer
here, i strongly feel what your thought is right. I follow that for
most of my design work for my clients.
I basically work on the method of Web Analogy or solution based
system. In that context i feel you are r
Hi,
I agree also. Those stressful pictures would only make sense if you
needed to make people aware of a problem. Given that they do not need
to do that - that the insect is a problem for the target group appears
like a given fact - what you want to do is provide a solution. You
don't show pictures
Hi Batyah,
I think your claim is correct. According to research your client
should try to reassure the visitor by telling them that their
solution will keep them safe, protect them and basically solve their
problem. By creating a sense of "comfort" and "reassurance" I
think your client will stand
I am doing freelance user interface design for an e-commerce web site
which sells protection products against a certain insect.
I strongly recommend that the company avoid using scary pictures of
the insect on their site. I feel the user is already in a state of
panic and that these scare tactics
