Hi Josh,
The fact is that your goals should completely align with your client's goals
> (whether in-house or not). You're not there to "do UCD"...you're there to
> solve your client's problem.
>
Thanks for so elegant a clarify.
Cheers,
-- Jarod
--
http://designforuse.blogspot.com/
Hi Kelvin,
If you come in on Day 1, guns blazing, you're going to encounter
resistance. Start slow, understanding the environment and go from
there; context goes a long way.
- Were there "usability initiatives" in the past that didn't turn
out well? Look for this in the form of lipstick-on-the-
In pitching UCD, I never use the term "UCD".
Instead, I try to talk about what they're worried about.
So, I say things like "in order to make sure this works, we'll run a
quick test with real people first". (user testing)
Or, "In order to make sure we'll be building the right thing, let's
Thank you all! Really appreciate all the comments especially the
detailed analysis from Dan, Scott, and William.
Also add two points here that David Kelley made in our interview this
afternoon:
1. If you are a startup, start with your network, colleague,
professors. Get first small jobs done fan
In my experience I found it is important when convincing people that
UCD is the way to go to really take into consideration the business
logic and how your UX process will impact the Return Of Investment.
Basically, what is the "bottom line"
Cheers
P.
. . . . . . . . . . . . . . . . . . . . . .
Figuring out & formatting the real&root problems and figure out how to solve
it in solid way ( whether it be called by some guy as ucd or not)
On Tue, Apr 28, 2009 at 6:25 AM, Kelvin Dai wrote:
> Hi all, I am a graduate student at Stanford doing a course project for
> a design consultancy startu
Since you are on the Stanford campus, I would take them to the Rodan Garden
and sit them in front of the Gates of Hell replica and let them know what
lies beyond that threshold is very un-UCD.
Welcome to the Interaction Design Associa
You want them to walk away feeling good.
Welcome to the Interaction Design Association (IxDA)!
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-Original Message-
From: discuss-boun...@lists.interactiondesigners.com
[mailto:discuss-boun...@lists.interactiondesigners.com] On Behalf Of Kelvin
Dai
Sent: Monday, April 27, 2009 10:25 PM
To: disc...@ixda.org
Subject: [IxDA Discuss] How do you pitch UCD process (or design thinking
Hi Kelvin:
Here are a few tips I have applied and learned:
* Understand the project/product/users/product team etc - what
problems is the product team trying to solve and learn how can you
help. Start with their needs first and foremost.
* Use terms people understand - if they want you to run a
I agree with Dan's points, esp. about using terms that people are
familiar with and then educating colleagues around that.
There is a certain amount of theater that is required to get your
colleagues to buy into UCD practices. You have to start with the
assumption that they also believe that thei
Hi all, I am a graduate student at Stanford doing a course project for
a design consultancy startup. We are trying to understand how to
effectively promote the user centered design process (or the buzzword
"design thinking") to potentially unaware clients.
During my internship at Google as a user
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