Re: [IxDA Discuss] How do you pitch UCD process (or design thinking)?

2009-04-29 Thread Jarod Tang
Hi Josh, The fact is that your goals should completely align with your client's goals > (whether in-house or not). You're not there to "do UCD"...you're there to > solve your client's problem. > Thanks for so elegant a clarify. Cheers, -- Jarod -- http://designforuse.blogspot.com/

Re: [IxDA Discuss] How do you pitch UCD process (or design thinking)?

2009-04-29 Thread Rob S .
Hi Kelvin, If you come in on Day 1, guns blazing, you're going to encounter resistance. Start slow, understanding the environment and go from there; context goes a long way. - Were there "usability initiatives" in the past that didn't turn out well? Look for this in the form of lipstick-on-the-

Re: [IxDA Discuss] How do you pitch UCD process (or design thinking)?

2009-04-29 Thread Joshua Porter
In pitching UCD, I never use the term "UCD". Instead, I try to talk about what they're worried about. So, I say things like "in order to make sure this works, we'll run a quick test with real people first". (user testing) Or, "In order to make sure we'll be building the right thing, let's

Re: [IxDA Discuss] How do you pitch UCD process (or design thinking)?

2009-04-28 Thread Kelvin Dai
Thank you all! Really appreciate all the comments especially the detailed analysis from Dan, Scott, and William. Also add two points here that David Kelley made in our interview this afternoon: 1. If you are a startup, start with your network, colleague, professors. Get first small jobs done fan

Re: [IxDA Discuss] How do you pitch UCD process (or design thinking)?

2009-04-28 Thread Paulo Marques
In my experience I found it is important when convincing people that UCD is the way to go to really take into consideration the business logic and how your UX process will impact the Return Of Investment. Basically, what is the "bottom line" Cheers P. . . . . . . . . . . . . . . . . . . . . . .

Re: [IxDA Discuss] How do you pitch UCD process (or design thinking)?

2009-04-28 Thread Jarod Tang
Figuring out & formatting the real&root problems and figure out how to solve it in solid way ( whether it be called by some guy as ucd or not) On Tue, Apr 28, 2009 at 6:25 AM, Kelvin Dai wrote: > Hi all, I am a graduate student at Stanford doing a course project for > a design consultancy startu

Re: [IxDA Discuss] How do you pitch UCD process (or design thinking)?

2009-04-28 Thread Angel Marquez
Since you are on the Stanford campus, I would take them to the Rodan Garden and sit them in front of the Gates of Hell replica and let them know what lies beyond that threshold is very un-UCD. Welcome to the Interaction Design Associa

Re: [IxDA Discuss] How do you pitch UCD process (or design thinking)?

2009-04-28 Thread Angel Marquez
You want them to walk away feeling good. Welcome to the Interaction Design Association (IxDA)! To post to this list ... disc...@ixda.org Unsubscribe http://www.ixda.org/unsubscribe List Guidelines htt

Re: [IxDA Discuss] How do you pitch UCD process (or design thinking)?

2009-04-28 Thread Scott Berkun
-Original Message- From: discuss-boun...@lists.interactiondesigners.com [mailto:discuss-boun...@lists.interactiondesigners.com] On Behalf Of Kelvin Dai Sent: Monday, April 27, 2009 10:25 PM To: disc...@ixda.org Subject: [IxDA Discuss] How do you pitch UCD process (or design thinking

Re: [IxDA Discuss] How do you pitch UCD process (or design thinking)?

2009-04-28 Thread Daniel Szuc
Hi Kelvin: Here are a few tips I have applied and learned: * Understand the project/product/users/product team etc - what problems is the product team trying to solve and learn how can you help. Start with their needs first and foremost. * Use terms people understand - if they want you to run a

Re: [IxDA Discuss] How do you pitch UCD process (or design thinking)?

2009-04-28 Thread William Selman
I agree with Dan's points, esp. about using terms that people are familiar with and then educating colleagues around that. There is a certain amount of theater that is required to get your colleagues to buy into UCD practices. You have to start with the assumption that they also believe that thei

[IxDA Discuss] How do you pitch UCD process (or design thinking)?

2009-04-27 Thread Kelvin Dai
Hi all, I am a graduate student at Stanford doing a course project for a design consultancy startup. We are trying to understand how to effectively promote the user centered design process (or the buzzword "design thinking") to potentially unaware clients. During my internship at Google as a user