Ah, but that would make sense. :-)
When I think cars and gas and oil, I automatically think Special Interest
Groups. Not an impossible nut to crack, as we're seeing. But it takes a
long time to pull off a major shift in thinking, especially when there's a
lot of money to be made keeping things
Great questions.
I guess a way to rephrase the question would be: When will they start
providing services instead of products?. Obviously, as long the business
model is 'sell as many products as possible and use whatever resources are
cheapest, there aren't too many incentives for them to produce
There's a great article in last month's Interactions Magazine on this
topic:
Two Digital Divides and Four
Perspectiveshttp://interactions.acm.org/content/?p=263by Eli Blevis
I think this is the first article in the new series on sustainability. Great
stuff, and not off topic for this group at
Sebi said: I guess a way to rephrase the question would be: 'When
will they start providing services instead of products?'
I think that's a shrewd way of looking at it, and it begs another
question: When will we demand that?
It's like all service. We have to support the services we want and
I agree with you that sustainable efforts should start with sustainable
thinking, but fortunately, there are some sustainable initiatives that can
happen without an altruistic motive. I offer you an example of a business
sector which has adopted sustainability, complete with dedicated internal
