Hi all,
Any examples or stories about companies using a blog to drive sales of
products on the web? For example, Design Within Reach delivers emails
on request that include products and more - events, background
stories, etc., but they don't put this type of content into a blog
(that I kn
Our Customer Evangelist, Betsy Weber, maintains a blog for our products and
company: http://visuallounge.techsmith.com/
I don't have data on how much it drives sales, but it definitely increases
customer engagement. I do have some anecdotal reports via customer feedback
that at least some users
Tania,
A handful of clients I have worked with have been successful using
blogs as a way to increase page rankings for product search terms.
We have also discovered that crawlers love and will quickly index
video content; one client incorporating video into her blog was able
to gain first page r