Re: [IxDA Discuss] using a blog to drive ecommerce (and/or customer engagement)

2008-12-31 Thread Jennifer Brook
Tania, A handful of clients I have worked with have been successful using blogs as a way to increase page rankings for product search terms. We have also discovered that crawlers love and will quickly index video content; one client incorporating video into her blog was able to gain first page

[IxDA Discuss] using a blog to drive ecommerce (and/or customer engagement)

2008-12-30 Thread Tania Schlatter
Hi all, Any examples or stories about companies using a blog to drive sales of products on the web? For example, Design Within Reach delivers emails on request that include products and more - events, background stories, etc., but they don't put this type of content into a blog (that I

Re: [IxDA Discuss] using a blog to drive ecommerce (and/or customer engagement)

2008-12-30 Thread Dye, Sylvania
Our Customer Evangelist, Betsy Weber, maintains a blog for our products and company: http://visuallounge.techsmith.com/ I don't have data on how much it drives sales, but it definitely increases customer engagement. I do have some anecdotal reports via customer feedback that at least some users