Here's a quote from the AOTA's President's branding campaign blog:
> Also following you will see many comments and even arguments about the
> new brand and the poster. It is a spirited debate! The brand is indeed
> a different approach for us in occupational therapy. We focus on what
> we do an
ding campaign has miserably
failed.
Ron
~~~
Ron Carson MHS, OT
www.OTnow.com
- Original Message -
From: Carmen Aguirre
Sent: Monday, April 13, 2009
To: otlist@otnow.com
Subj: [OTlist] AOTA's "BRAN" Bus
CA> I think words are taken to a far too rigid context. I
m/>
>
> - Original Message -----
> From: Carmen Aguirre
> Sent: Monday, April 13, 2009
> To: otlist@otnow.com
> Subj: [OTlist] AOTA's "BRAN" Bus
>
>
> CA> I think words are taken to a far too rigid context. If a patient
> CA> chooses walkin
is to continue #1 but to come down
hard on the OTs that distort #2. Don't know how to do that, but it is
my vote.
Chris
-Original Message-
From: d. chang
To: OTlist@otnow.com
Sent: Mon, 13 Apr 2009 8:15 pm
Subject: Re: [OTlist] AOTA's "BRAN" Bus
occupational th
ays to disapear?
Carmen
> To: OTlist@OTnow.com
> Date: Tue, 14 Apr 2009 19:47:02 -0400
> From: cmnahrw...@aol.com
> Subject: Re: [OTlist] AOTA's "BRAN" Bus
>
> Branding is not a way to describe a product it is a way to evoke an
> emotional trigger. Ni
my vote.
> Chris
> -Original Message-
> From: d. chang
> To: OTlist@otnow.com
> Sent: Mon, 13 Apr 2009 8:15 pm
> Subject: Re: [OTlist] AOTA's "BRAN" Bus
> occupational therapy is so confusing.
> On Mon, Apr 13, 2009 at 9:11 PM, Ron Carson wrote:
&g
: d. chang
To: OTlist@otnow.com
Sent: Mon, 13 Apr 2009 8:15 pm
Subject: Re: [OTlist] AOTA's "BRAN" Bus
occupational therapy is so confusing.
On Mon, Apr 13, 2009 at 9:11 PM, Ron Carson
wrote:
Carmen, I think the concept of "living life to the fullest" IS
stat
ssage-
From: cmnahrw...@aol.com
To: OTlist@OTnow.com
Sent: Tue, 14 Apr 2009 9:52 pm
Subject: Re: [OTlist] AOTA's "BRAN" Bus
Well branding does not work on everyone, but AOTA sources say that the
poster evoked an emotional response on a significant amount of
marketing voluenteers.
-
iving to a job did not emotionally
resonate with our consumers."-Moyers
-Original Message-
From: cmnahrw...@aol.com
To: OTlist@OTnow.com
Sent: Tue, 14 Apr 2009 10:58 pm
Subject: Re: [OTlist] AOTA's "BRAN" Bus
Nike made an even more incredible amount of money on top o
or cone lifters.
> Chris
> -Original Message-
> From: cmnahrw...@aol.com
> To: OTlist@OTnow.com
> Sent: Tue, 14 Apr 2009 9:52 pm
> Subject: Re: [OTlist] AOTA's "BRAN" Bus
> Well branding does not work on everyone, but AOTA sources say that the
>
ome even more disenfranchised!
Ron
~~~
Ron Carson MHS, OT
www.OTnow.com
- Original Message -
From: cmnahrw...@aol.com
Sent: Wednesday, April 15, 2009
To: OTlist@OTnow.com
Subj: [OTlist] AOTA's "BRAN" Bus
cac> Here is a quote from the AOTA president that supports m
ginal Message-
From: otlist-boun...@otnow.com [mailto:otlist-boun...@otnow.com] On
Behalf Of Ron Carson
Sent: Wednesday, April 15, 2009 7:33 AM
To: cmnahrw...@aol.com
Subject: Re: [OTlist] AOTA's "BRAN" Bus
In my opinion, the AOTA's president's own quote clearl
required to do cones and pegs? How many patients have
little ability to make significant progress towards their goals?
Ron
- Original Message -
From: Neal Luther
Sent: Wednesday, April 15, 2009
To: OTlist@OTnow.com
Subj: [OTlist] AOTA's "BRAN" Bus
NL> Not only that I d
Sent: Wed, 15 Apr 2009 7:33 am
Subject: Re: [OTlist] AOTA's "BRAN" Bus
In my opinion, the AOTA's president's own quote clearly shows that
branding will not work for OT. She says:
Branding actually starts with the occupational therapy
practitio
' like putting the cart before the horse. It just won't work!!
- Original Message -
From: cmnahrw...@aol.com
Sent: Wednesday, April 15, 2009
To: OTlist@OTnow.com
Subj: [OTlist] AOTA's "BRAN" Bus
cac> That is the key to the President's statement. We mus
c", so to speak?
To me, it' like putting the cart before the horse. It just won't work!!
- Original Message -
From: cmnahrw...@aol.com
Sent: Wednesday, April 15, 2009
To: OTlist@OTnow.com
Subj: [OTlist] AOTA's "BRAN" Bus
cac> That is the key to the Pres
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