[OTlist] AOTA's "BRAN" Bus

Here's a quote from the AOTA's President's branding campaign blog: > Also following you will see many comments and even arguments about the > new brand and the poster. It is a spirited debate! The brand is indeed > a different approach for us in occupational therapy. We focus on what > we do an

Re: [OTlist] AOTA's "BRAN" Bus

ding campaign has miserably failed. Ron ~~~ Ron Carson MHS, OT www.OTnow.com - Original Message - From: Carmen Aguirre Sent: Monday, April 13, 2009 To: otlist@otnow.com Subj: [OTlist] AOTA's "BRAN" Bus CA> I think words are taken to a far too rigid context. I

Re: [OTlist] AOTA's "BRAN" Bus

m/> > > - Original Message ----- > From: Carmen Aguirre > Sent: Monday, April 13, 2009 > To: otlist@otnow.com > Subj: [OTlist] AOTA's "BRAN" Bus > > > CA> I think words are taken to a far too rigid context. If a patient > CA> chooses walkin

Re: [OTlist] AOTA's "BRAN" Bus

is to continue #1 but to come down hard on the OTs that distort #2. Don't know how to do that, but it is my vote. Chris -Original Message- From: d. chang To: OTlist@otnow.com Sent: Mon, 13 Apr 2009 8:15 pm Subject: Re: [OTlist] AOTA's "BRAN" Bus occupational th

Re: [OTlist] AOTA's "BRAN" Bus

ays to disapear? Carmen > To: OTlist@OTnow.com > Date: Tue, 14 Apr 2009 19:47:02 -0400 > From: cmnahrw...@aol.com > Subject: Re: [OTlist] AOTA's "BRAN" Bus > > Branding is not a way to describe a product it is a way to evoke an > emotional trigger. Ni

Re: [OTlist] AOTA's "BRAN" Bus

my vote. > Chris > -Original Message- > From: d. chang > To: OTlist@otnow.com > Sent: Mon, 13 Apr 2009 8:15 pm > Subject: Re: [OTlist] AOTA's "BRAN" Bus > occupational therapy is so confusing. > On Mon, Apr 13, 2009 at 9:11 PM, Ron Carson wrote: &g

Re: [OTlist] AOTA's "BRAN" Bus

: d. chang To: OTlist@otnow.com Sent: Mon, 13 Apr 2009 8:15 pm Subject: Re: [OTlist] AOTA's "BRAN" Bus occupational therapy is so confusing. On Mon, Apr 13, 2009 at 9:11 PM, Ron Carson wrote: Carmen, I think the concept of "living life to the fullest" IS stat

Re: [OTlist] AOTA's "BRAN" Bus

ssage- From: cmnahrw...@aol.com To: OTlist@OTnow.com Sent: Tue, 14 Apr 2009 9:52 pm Subject: Re: [OTlist] AOTA's "BRAN" Bus Well branding does not work on everyone, but AOTA sources say that the poster evoked an emotional response on a significant amount of marketing voluenteers. -

Re: [OTlist] AOTA's "BRAN" Bus

iving to a job did not emotionally resonate with our consumers."-Moyers -Original Message- From: cmnahrw...@aol.com To: OTlist@OTnow.com Sent: Tue, 14 Apr 2009 10:58 pm Subject: Re: [OTlist] AOTA's "BRAN" Bus Nike made an even more incredible amount of money on top o

Re: [OTlist] AOTA's "BRAN" Bus

or cone lifters. > Chris > -Original Message- > From: cmnahrw...@aol.com > To: OTlist@OTnow.com > Sent: Tue, 14 Apr 2009 9:52 pm > Subject: Re: [OTlist] AOTA's "BRAN" Bus > Well branding does not work on everyone, but AOTA sources say that the >

Re: [OTlist] AOTA's "BRAN" Bus

ome even more disenfranchised! Ron ~~~ Ron Carson MHS, OT www.OTnow.com - Original Message - From: cmnahrw...@aol.com Sent: Wednesday, April 15, 2009 To: OTlist@OTnow.com Subj: [OTlist] AOTA's "BRAN" Bus cac> Here is a quote from the AOTA president that supports m

Re: [OTlist] AOTA's "BRAN" Bus

ginal Message- From: otlist-boun...@otnow.com [mailto:otlist-boun...@otnow.com] On Behalf Of Ron Carson Sent: Wednesday, April 15, 2009 7:33 AM To: cmnahrw...@aol.com Subject: Re: [OTlist] AOTA's "BRAN" Bus In my opinion, the AOTA's president's own quote clearl

Re: [OTlist] AOTA's "BRAN" Bus

required to do cones and pegs? How many patients have little ability to make significant progress towards their goals? Ron - Original Message - From: Neal Luther Sent: Wednesday, April 15, 2009 To: OTlist@OTnow.com Subj: [OTlist] AOTA's "BRAN" Bus NL> Not only that I d

Re: [OTlist] AOTA's "BRAN" Bus

Sent: Wed, 15 Apr 2009 7:33 am Subject: Re: [OTlist] AOTA's "BRAN" Bus In my opinion, the AOTA's president's own quote clearly shows that branding will not work for OT. She says: Branding actually starts with the occupational therapy practitio

Re: [OTlist] AOTA's "BRAN" Bus

' like putting the cart before the horse. It just won't work!! - Original Message - From: cmnahrw...@aol.com Sent: Wednesday, April 15, 2009 To: OTlist@OTnow.com Subj: [OTlist] AOTA's "BRAN" Bus cac> That is the key to the President's statement. We mus

Re: [OTlist] AOTA's "BRAN" Bus

c", so to speak? To me, it' like putting the cart before the horse. It just won't work!! - Original Message - From: cmnahrw...@aol.com Sent: Wednesday, April 15, 2009 To: OTlist@OTnow.com Subj: [OTlist] AOTA's "BRAN" Bus cac> That is the key to the Pres