On Thu, Feb 25, 2010 at 3:33 PM, Bec Coleman wrote:
> Hi guys!
>
> Just out of curiosity, what role has the 4P’s (or the marketing mix
> principle) played in your startup businesses? What are your perceptions of
> the 4P’s?
>
I took marketing as an elective last year. 4Ps seems like a good chec
Hi Bec,
4 P's are definitely relevant...but very high level.
We also use the business model canvas developed by Alex Osterwalder.
It's a modern extension of Porter's 5 forces...but with a whole
community around it...
http://businessmodelgeneration.com/
This also works well with the Blue Ocean St
Bec,
I have found the 4Ps quite handy (ever since I was introduced to it during a
marketing course at library school). An issue for technologists turned
entrepreneurs is that they see the world in pure "product" terms. It's all
about this cool thing I've built. So models that move people beyond th
Hi guys!
Just out of curiosity, what role has the 4P¹s (or the marketing mix
principle) played in your startup businesses? What are your perceptions of
the 4P¹s?
I¹ve just started studying a Marketing course and it has got me thinking
about what perception entrepreneurs have of the 4P¹s. It is s
