Are you selling
asprinshttp://www.google.co.nz/url?sa=trct=jq=esrc=ssource=webcd=1cad=rjaved=0CC4QFjAAurl=http%3A%2F%2Fwww.fastcompany.com%2F1693729%2Fturning-vitamins-aspirin-consumers-and-felt-needor
vitamins (as VCs would put it)
of course the alternative can be rather comic/tragic as well,
I would like to add one more requirement - a problem is not enough.
Businesses always have problems. Your solution may solve one or even more
of them. BUT you are better finding their needs. When you can
provide a prospect with the solution to their needs you can make sales.
Also, a
Love it.
I'll add to this a story.
Having pitched a big US retailer our new mobile solution, I asked him if this
solution helped to solve his problems.
His response hurt,
Yes it does solve a big problem. But, I have a list of about 100 big problems.
Any retailer knows all the things we
++ on this
This is the most critical, and frequently missed, step for early stage b2b
offerings. You need initial customers for whom your software solves a high
priority problem. Otherwise your company is doomed to haunt the unhappy DMZ of
lukewarm interest.
We push this approach with all the
