I would like to add one more requirement - a problem is not enough. Businesses always have problems. Your solution may solve one or even more of them. BUT.... you are better finding their needs. When you can provide a prospect with the solution to their needs you can make sales.
Also, a want does not equal a need. ie. I may really want something... but there are things i really need. Your sales and marketing activity needs to capture wants, as well as needs and be able to distinguish between them. Wants are differentiators between competitors, but needs get you to the table. Common mistake - a great idea, great solution, solves a problem , is cool.... but if your market plan for the product hasn't identified what initial customers have a need that you solve, you can a) burn a lot of cash having nice meetings and b) not make sales or c) make sales but over a long cycle as you turn the volume up on the wants. In some ways that's what the whole lean startup movement is about - via small measurable experiment, find the people that have a need that think what you offer is the solution. so... if you are coding hard now, and haven't identified (by asking them and talking to them) who has a need... find those people now. if no one is doing that full time, then stop coding and do it. get a simple demo , a 4 page power point and find those people. and LISTEN to them about their needs and their wants. then build the MVP around the needs. that's my experience... yours could have been different. -- -- You received this message because you are subscribed to the Silicon Beach Australia mailing list. Vist http://siliconbeachaustralia.org for more Forum rules 1) No lurkers! It is expected that you introduce yourself. 2) No jobs postings. You can use http://siliconbeachaustralia.org/jobs To post to this group, send email to silicon-beach-australia@googlegroups.com To unsubscribe from this group, send email to silicon-beach-australia+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en --- You received this message because you are subscribed to the Google Groups "Silicon Beach Australia" group. To unsubscribe from this group and stop receiving emails from it, send an email to silicon-beach-australia+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/groups/opt_out.
