Re: [SiliconBeach] Getting Media Coverage and Press for your startup

2014-03-19 Thread Oliver Maruda
Suggest those interested have a read of "Confessions of an ex-tech journalist" https://medium.com/p/5ddafba1d4d4 Bekah Grant, former writer at VentureBeat gives her account of what startups didn't do well to stand out, plus some tips to get better press. On Thu, Mar 20, 2014 at 3:46 PM, Brian D

RE: [SiliconBeach] Getting Media Coverage and Press for your startup

2014-03-19 Thread Brian Dorricott
I have noticed that there is a more basic communication issue – the majority of entrepreneurs talk about what they are doing with great enthusiasm. Often I will say “Keep me up to date with how things progress” and I get no communication from them. There are two reasons I can think of for

Re: [SiliconBeach] Getting Media Coverage and Press for your startup

2014-03-18 Thread Hugh Stephens
+1 for the comments...release templates and stuff like that aren't that hard to find, the challenge (and the nuance of PR [I'm a comms/marketing person, as a potential disclaimer -- so not PR]) is more in identifying your 'angle' based on the stuff that has actually happened than actually writi

Re: [SiliconBeach] Getting Media Coverage and Press for your startup

2014-03-17 Thread Craig
I agree totally with Brian. For $249 a month I want you to not just provide a template but write the press release. This means someone emailing me to find out what we have been doing lately and formulate it into a press release and send it. For example in the last two weeks my startup has 1) Do

Re: [SiliconBeach] Getting Media Coverage and Press for your startup

2014-03-17 Thread Craig
I agree totally with Nick. For $249 a month I want you to not just provide a template but write the press release. This means someone emailing me to find out what we have been doing lately and formulate it into a press release and send it. For example in the last two weeks my startup has 1) Don

RE: [SiliconBeach] Getting Media Coverage and Press for your startup

2014-03-16 Thread Brian Dorricott
Hi Nick, I would agree that PR is a problem for many start-ups. The biggest issue I see is simply not being able to produce the material to send to people rather than being able to send it. Typical issues: not enough time; not sure what to write about; feeling unable to write. Add all t