Seriously:
http://tinyurl.com/39wysr
To quote some of the article:
The network last week received the results of its first dip into the
world of neurophysiology -- examining brain waves, galvanic skin
response and eye movement of TV viewers. NBC used an episode of
Heroes to find out what
Jeez, I feel sorry for those viewers. I had a job 10+ years ago
where the advertising log at MTV broke down. They sat me in front of
a screen and made me fast forward through MTV to the commercials,
then note down what the commercials were for and how long they were.
Then I had to fast
I had a very similar job. We stuck new spots in old shows, showed them to a
group of respondents, and administered surveys afterwards to test the
effectiveness of the commercial. One of my duties was to paste the new
commercials in over the top of last week's batch. So I would fast-forward
It never occurred to me until I read your survivor story that maybe I
was sick because my brain was rejecting reality. I always assumed
that it was a delayed rejection of the relentless fast-forwarded MTV,
which only kicked in once it stopped. But actually, maybe you're
right - I'd