Gautham, I would like to point out that I did not actually write this
article - it is way beyond my modest capabilities!  Perhaps the
logical conlusion of what you write is that CEOs should invite back
all those old managers who were dumped because they were
computer-illiterate technophobes.  These could be just the
clear-thinking, jargon free, down-to-earth people to sort out the
whole mess... :)

Gervas

--- In [email protected], "Gautham
Kasinath" <[EMAIL PROTECTED]> wrote:
>
> Excellent article, Gervas. Quite a comprehensive article, which if I 
> may bottom-line it as: 
> SOA must be business driven and not IT driven. Further, Model SOA to 
> the business but not the IT tech. 
> 
> If I bottom-lined it right, there arises one question. How does one 
> marry Business and programmatic logic, in the context of SOA. Often, 
> businesses have many applications independently developed, pre-SOA 
> road map. Businesses have been trained to think and act the way IT 
> dictates, rather than the other way around. So the challenge will be 
> to change the mindset of the businesses, to think independent of the 
> programmatic logic and have the systems and processes work as 
> businesses dictate. Is there a magic potion to do the same? 
> 
> The above is typically the problem that I come across amongst my 
> colleagues, at work. While the SOA road map is drawn and everyone is 
> excited about it, my concern is that the elements on the road map 
> are not sufficiently future-proof. 
> 
> What are your thoughts on changing mindset from process driven 
> businesses to business driven processes, in the context of the 
> question mentioned above?
> 
> Cheers
> G
> 
> --- In [email protected], "Gervas 
> Douglas" <gervas.douglas@> wrote:
> >
> >  
> > 
> >   ZapThink
> > 
> <http://www.zapthink.com/styles/Internet_Market/images/zapthinkheader
> .jpg> 
> > 
> >  
> > 
> > 
> > 
> > 
> > Business Modeling and Outside-In SOA
> > 
> > 
> > Document ID: ZAPFLASH-20061012 | Document Type: ZapFlash
> > By Jason <mailto:jbloomberg@>  Bloomberg
> > 
> > Anybody who has ever attempted to teach computer programming to a 
> room full
> > of tech novices knows that some people easily get it, while others 
> simply
> > don't. There's something about the basic "do this, make a 
> decision, then do
> > that" execution flow of any program that is comes naturally to 
> some, while
> > other people simply don't seem to be wired in such a way as to 
> make sense of
> > such algorithmic thinking. As it happens, the algorithm-resistant 
> population
> > is every bit as clever as the programming-friendly group; it's 
> just that
> > they think differently about the behavior of systems and thus 
> choose to
> > represent them in different ways than their more technical peers. 
> > 
> > The underlying observation here is that human beings are 
> marvelously adept
> > at representing arbitrarily complex concepts with a wide range of 
> different
> > kinds of models. In fact, our innate ability to model reality is so
> > pervasive in our day-to-day lives that the modeling process tends 
> to fade
> > from our awareness. Nevertheless, whether in business or in any 
> other aspect
> > of our lives, we are actively dealing with the complexity that 
> surrounds us
> > by building internal models that represent various aspects of 
> reality.
> > Furthermore, the types of models we use are amazingly diverse, as 
> each of us
> > leverages different types of models for representing the full 
> spectrum of
> > experiences we encounter in our lives. 
> > 
> > As organizations look to Service Orientation to provide best 
> practices for
> > leveraging information technology (IT) to provide agile resources 
> for the
> > business through the power of the Services abstraction, the 
> ubiquitous,
> > varied, and subtle nature of the human ability to model complex 
> situations
> > becomes a central concern. After all, the abstractions that 
> Services
> > represent are a type of model themselves, as are all the ways that 
> people
> > think about using Services in their business processes. 
> Furthermore, the
> > dichotomy between people who are comfortable thinking 
> algorithmically and
> > those that aren't resonates well beyond the classroom, with the
> > algorithmically inclined leaning toward careers in IT, while 
> people who
> > prefer other types of models gravitating toward business roles. 
> > 
> > This natural division of aptitude presents a challenge for any 
> organization
> > implementing Service-Oriented Architecture (SOA), because Service
> > Orientation brings together these disparate ways of thinking about 
> modeling,
> > and requires IT to support the variety of models that business 
> people
> > prefer. Indeed, technical approaches to business modeling have 
> fallen short
> > of addressing the needs of business people who tend to think in
> > non-technical terms. As a result, learning how to accommodate the 
> different
> > ways that people in the organization think about both business and
> > technology is a critical best practice in the Service-oriented 
> architect's
> > toolbelt. Without this understanding, the business is unlikely to 
> extract
> > the value and flexibility from the SOA implementation that they 
> desire. 
> > 
> > Understanding Models in the Business World
> > Ask an average cubicle dweller who's not in IT to break down what 
> they do
> > every day into its most basic elements, and you're likely to 
> solicit a list
> > of human interaction-based activities that move information around:
> > conversations, meetings, sending and receiving communications, 
> reading and
> > writing, and the like. Knowledge workers might throw in activities 
> like
> > analyzing or evaluating. Few business people, however, will reply 
> that they
> > spend their days executing business processes. 
> > 
> > From the IT perspective, however, if you define a business process 
> as "what
> > a business does," or even as "a set of activities intended to 
> achieve a
> > business goal," then all the various activities that our cubicle 
> crowd
> > undertake fall into the category of executing business processes. 
> In fact,
> > ZapThink frequently espouses the perspective that the Service-
> oriented
> > approach to business process calls for flexible business processes 
> that
> > respond to the way humans work, rather than processes that 
> constrain humans
> > to work the way the systems want them to work. The problem is, the 
> various
> > models IT uses to represent business processes -- flowchart-based
> > orchestrations, flexible choreographies, defined flows -- are only 
> a small
> > subset of all the useful models that businesspeople might use to 
> represent
> > the way that they understand how the business actually works. 
> > 
> > In fact, businesspeople have a rich, varied set of models for 
> representing
> > how they move information around: conversations, messages, 
> documents,
> > spreadsheets, Web interfaces, mind maps, flowcharts, agendas, 
> schedules,
> > calendars, and other loosely structured forms of information 
> representation.
> > To be truly successful with SOA, therefore, IT must support these 
> multiple
> > approaches for representing and exchanging information, instead of
> > shoehorning business operations into an IT-centric representation 
> of how
> > techies think the business is supposed to work. 
> > 
> > Taking Business Models to the Next Level with SOA
> > Models, of course, are core to architecture, and SOA is no 
> exception.
> > ZapThink's SOA Metamodel consists of a number of different models, 
> including
> > the business model, which represents the requirements of the 
> business, the
> > Service model, which represents both the Services in production as 
> well as
> > the requirements for new or changed Services, as well as 
> implementation
> > models that represent the underlying technology that supports the 
> Services
> > abstraction. Of these, the Service model is what makes SOA unique, 
> and
> > implementing the Service model properly is the essence of 
> effective SOA. 
> > 
> > The best way to implement the Service model is through metadata: 
> Service
> > contracts, policies, Service composition logic, and other metadata 
> that
> > represent all the salient aspects of existing or required Services 
> and their
> > use in the organization. Metadata are the appropriate vehicle for 
> such
> > models, because metadata support declarative representations of 
> dynamic
> > configurations. This declarative nature of metadata, in fact, is an
> > essential enabler of SOA, and one of the primary reasons that the 
> prevalence
> > of XML has provided the raw material that characterizes today's SOA
> > initiatives. 
> > 
> > You might assert that the opposite of "declarative" 
> is "programmatic," where
> > metadata implement declarative configuration while executable code 
> supports
> > programmatic logic. The context of the variety and subtlety of the 
> human
> > reliance on models, however, blurs the distinction between 
> declarative and
> > programmatic approaches. Clearly, if you're writing Java or C# code
> > manually, you're behaving programmatically, while if you're 
> picking options
> > off of pull-down menus on a Web page, you're behaving 
> declaratively. But
> > what if you're using an XML-based programming language like
> > <http://www.waterlanguage.org/> Water? The Web Services Business 
> Process
> > Execution Language (WS-BPEL, or BPEL) is similarly an XML-based 
> execution
> > language, as its name suggests. 
> > 
> > Furthermore, a business user may be interacting with a fully 
> declarative
> > interface, but might type in some simple JavaScript or Visual 
> Basic in a
> > field to express some business logic. Indeed, while it's possible 
> for a
> > declarative tool to support pull-down menus that can duplicate, 
> say, a line
> > of JavaScript, just how important is it to avoid typing in a 
> simple script?
> > Furthermore, it's possible to argue that text-based programming 
> languages
> > are themselves a form of metadata that represent the underlying 
> bytecode
> > that the appropriate platform can execute. 
> > 
> > Lest we allow this discussion to devolve into an unproductive 
> battle over
> > declarative vs. programmatic approaches, it's important to realize 
> that both
> > techniques are models -- and furthermore, represent only two among 
> many
> > different models people use for modeling the flow of information 
> in the
> > organization. Some people prefer to think programmatically, others 
> favor
> > declarative thinking, while still others would rather use a 
> spreadsheet,
> > rules engine, calendar, email client, or some other 
> representation. Is
> > typing a formula into a spreadsheet cell programmatic or 
> declarative?
> > Regardless of your answer, the point is that it doesn't matter, 
> since
> > spreadsheets effectively represent certain information-related 
> tasks
> > consistent with popular, well-understood models for such tasks 
> that the
> > business uses every day. 
> > 
> > The ZapThink Take
> > There is an essential lesson for the architect here: design is an 
> outward-in
> > process, not inward-out. All good architects begin with humans and 
> what
> > they're looking for from the systems the architects are designing. 
> Since
> > Service Orientation requires an enterprise perspective on the 
> interactions
> > between business and IT, it's essential for the Service-oriented 
> architect
> > to be able to wear the hat of a business architect, and consider 
> all the
> > various models that the business is apt to use to represent the 
> capabilities
> > both of the business and the IT that serves it. 
> > 
> > Furthermore, there is also an important lesson here for technology 
> vendors
> > as well: SOA tooling must be as diverse as the business users who 
> wish to
> > use it. People may utilize any number of different tools that 
> leverage
> > numerous models to take advantage of the Services their SOA 
> provides. Gone
> > are the days where tools vendors can manufacture only hammers, and 
> expect
> > their customers to recast all their problems as nails. By 
> abstracting the
> > interaction between business and IT, the business now expects IT 
> to take
> > care of business however the business sees fit, and not vice-versa.
> >
>







 
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