Yes, I noticed when I was reading the article, that you hadnt written
it. However, I posted the question in an attempt to discover the
answer from the combined experiences of the group members.

Thanks for sharing the article anyway. 

Cheers
G

P.S. Moderator, if you are getting this, please advice how I may
resolve lost posts to this group. Thanks.

--- In [email protected], "Gervas
Douglas" <[EMAIL PROTECTED]> wrote:
>
> Gautham, I would like to point out that I did not actually write this
> article - it is way beyond my modest capabilities!  Perhaps the
> logical conlusion of what you write is that CEOs should invite back
> all those old managers who were dumped because they were
> computer-illiterate technophobes.  These could be just the
> clear-thinking, jargon free, down-to-earth people to sort out the
> whole mess... :)
> 
> Gervas
> 
> --- In [email protected], "Gautham
> Kasinath" <gautham.kasinath@> wrote:
> >
> > Excellent article, Gervas. Quite a comprehensive article, which if I
> > may bottom-line it as:
> > SOA must be business driven and not IT driven. Further, Model SOA to
> > the business but not the IT tech.
> >
> > If I bottom-lined it right, there arises one question. How does one
> > marry Business and programmatic logic, in the context of SOA. Often,
> > businesses have many applications independently developed, pre-SOA
> > road map. Businesses have been trained to think and act the way IT
> > dictates, rather than the other way around. So the challenge will be
> > to change the mindset of the businesses, to think independent of the
> > programmatic logic and have the systems and processes work as
> > businesses dictate. Is there a magic potion to do the same?
> >
> > The above is typically the problem that I come across amongst my
> > colleagues, at work. While the SOA road map is drawn and everyone is
> > excited about it, my concern is that the elements on the road map
> > are not sufficiently future-proof.
> >
> > What are your thoughts on changing mindset from process driven
> > businesses to business driven processes, in the context of the
> > question mentioned above?
> >
> > Cheers
> > G
> >
> > --- In [email protected], "Gervas
> > Douglas" <gervas.douglas@> wrote:
> > >
> > >
> > >
> > >   ZapThink
> > >
> > <http://www.zapthink.com/styles/Internet_Market/images/zapthinkheader
> > .jpg>
> > >
> > >
> > >
> > >
> > >
> > >
> > > Business Modeling and Outside-In SOA
> > >
> > >
> > > Document ID: ZAPFLASH-20061012 | Document Type: ZapFlash
> > > By Jason <mailto:jbloomberg@>  Bloomberg
> > >
> > > Anybody who has ever attempted to teach computer programming to a
> > room full
> > > of tech novices knows that some people easily get it, while others
> > simply
> > > don't. There's something about the basic "do this, make a
> > decision, then do
> > > that" execution flow of any program that is comes naturally to
> > some, while
> > > other people simply don't seem to be wired in such a way as to
> > make sense of
> > > such algorithmic thinking. As it happens, the algorithm-resistant
> > population
> > > is every bit as clever as the programming-friendly group; it's
> > just that
> > > they think differently about the behavior of systems and thus
> > choose to
> > > represent them in different ways than their more technical peers.
> > >
> > > The underlying observation here is that human beings are
> > marvelously adept
> > > at representing arbitrarily complex concepts with a wide range of
> > different
> > > kinds of models. In fact, our innate ability to model reality is so
> > > pervasive in our day-to-day lives that the modeling process tends
> > to fade
> > > from our awareness. Nevertheless, whether in business or in any
> > other aspect
> > > of our lives, we are actively dealing with the complexity that
> > surrounds us
> > > by building internal models that represent various aspects of
> > reality.
> > > Furthermore, the types of models we use are amazingly diverse, as
> > each of us
> > > leverages different types of models for representing the full
> > spectrum of
> > > experiences we encounter in our lives.
> > >
> > > As organizations look to Service Orientation to provide best
> > practices for
> > > leveraging information technology (IT) to provide agile resources
> > for the
> > > business through the power of the Services abstraction, the
> > ubiquitous,
> > > varied, and subtle nature of the human ability to model complex
> > situations
> > > becomes a central concern. After all, the abstractions that
> > Services
> > > represent are a type of model themselves, as are all the ways that
> > people
> > > think about using Services in their business processes.
> > Furthermore, the
> > > dichotomy between people who are comfortable thinking
> > algorithmically and
> > > those that aren't resonates well beyond the classroom, with the
> > > algorithmically inclined leaning toward careers in IT, while
> > people who
> > > prefer other types of models gravitating toward business roles.
> > >
> > > This natural division of aptitude presents a challenge for any
> > organization
> > > implementing Service-Oriented Architecture (SOA), because Service
> > > Orientation brings together these disparate ways of thinking about
> > modeling,
> > > and requires IT to support the variety of models that business
> > people
> > > prefer. Indeed, technical approaches to business modeling have
> > fallen short
> > > of addressing the needs of business people who tend to think in
> > > non-technical terms. As a result, learning how to accommodate the
> > different
> > > ways that people in the organization think about both business and
> > > technology is a critical best practice in the Service-oriented
> > architect's
> > > toolbelt. Without this understanding, the business is unlikely to
> > extract
> > > the value and flexibility from the SOA implementation that they
> > desire.
> > >
> > > Understanding Models in the Business World
> > > Ask an average cubicle dweller who's not in IT to break down what
> > they do
> > > every day into its most basic elements, and you're likely to
> > solicit a list
> > > of human interaction-based activities that move information around:
> > > conversations, meetings, sending and receiving communications,
> > reading and
> > > writing, and the like. Knowledge workers might throw in activities
> > like
> > > analyzing or evaluating. Few business people, however, will reply
> > that they
> > > spend their days executing business processes.
> > >
> > > From the IT perspective, however, if you define a business process
> > as "what
> > > a business does," or even as "a set of activities intended to
> > achieve a
> > > business goal," then all the various activities that our cubicle
> > crowd
> > > undertake fall into the category of executing business processes.
> > In fact,
> > > ZapThink frequently espouses the perspective that the Service-
> > oriented
> > > approach to business process calls for flexible business processes
> > that
> > > respond to the way humans work, rather than processes that
> > constrain humans
> > > to work the way the systems want them to work. The problem is, the
> > various
> > > models IT uses to represent business processes -- flowchart-based
> > > orchestrations, flexible choreographies, defined flows -- are only
> > a small
> > > subset of all the useful models that businesspeople might use to
> > represent
> > > the way that they understand how the business actually works.
> > >
> > > In fact, businesspeople have a rich, varied set of models for
> > representing
> > > how they move information around: conversations, messages,
> > documents,
> > > spreadsheets, Web interfaces, mind maps, flowcharts, agendas,
> > schedules,
> > > calendars, and other loosely structured forms of information
> > representation.
> > > To be truly successful with SOA, therefore, IT must support these
> > multiple
> > > approaches for representing and exchanging information, instead of
> > > shoehorning business operations into an IT-centric representation
> > of how
> > > techies think the business is supposed to work.
> > >
> > > Taking Business Models to the Next Level with SOA
> > > Models, of course, are core to architecture, and SOA is no
> > exception.
> > > ZapThink's SOA Metamodel consists of a number of different models,
> > including
> > > the business model, which represents the requirements of the
> > business, the
> > > Service model, which represents both the Services in production as
> > well as
> > > the requirements for new or changed Services, as well as
> > implementation
> > > models that represent the underlying technology that supports the
> > Services
> > > abstraction. Of these, the Service model is what makes SOA unique,
> > and
> > > implementing the Service model properly is the essence of
> > effective SOA.
> > >
> > > The best way to implement the Service model is through metadata:
> > Service
> > > contracts, policies, Service composition logic, and other metadata
> > that
> > > represent all the salient aspects of existing or required Services
> > and their
> > > use in the organization. Metadata are the appropriate vehicle for
> > such
> > > models, because metadata support declarative representations of
> > dynamic
> > > configurations. This declarative nature of metadata, in fact, is an
> > > essential enabler of SOA, and one of the primary reasons that the
> > prevalence
> > > of XML has provided the raw material that characterizes today's SOA
> > > initiatives.
> > >
> > > You might assert that the opposite of "declarative"
> > is "programmatic," where
> > > metadata implement declarative configuration while executable code
> > supports
> > > programmatic logic. The context of the variety and subtlety of the
> > human
> > > reliance on models, however, blurs the distinction between
> > declarative and
> > > programmatic approaches. Clearly, if you're writing Java or C# code
> > > manually, you're behaving programmatically, while if you're
> > picking options
> > > off of pull-down menus on a Web page, you're behaving
> > declaratively. But
> > > what if you're using an XML-based programming language like
> > > <http://www.waterlanguage.org/> Water? The Web Services Business
> > Process
> > > Execution Language (WS-BPEL, or BPEL) is similarly an XML-based
> > execution
> > > language, as its name suggests.
> > >
> > > Furthermore, a business user may be interacting with a fully
> > declarative
> > > interface, but might type in some simple JavaScript or Visual
> > Basic in a
> > > field to express some business logic. Indeed, while it's possible
> > for a
> > > declarative tool to support pull-down menus that can duplicate,
> > say, a line
> > > of JavaScript, just how important is it to avoid typing in a
> > simple script?
> > > Furthermore, it's possible to argue that text-based programming
> > languages
> > > are themselves a form of metadata that represent the underlying
> > bytecode
> > > that the appropriate platform can execute.
> > >
> > > Lest we allow this discussion to devolve into an unproductive
> > battle over
> > > declarative vs. programmatic approaches, it's important to realize
> > that both
> > > techniques are models -- and furthermore, represent only two among
> > many
> > > different models people use for modeling the flow of information
> > in the
> > > organization. Some people prefer to think programmatically, others
> > favor
> > > declarative thinking, while still others would rather use a
> > spreadsheet,
> > > rules engine, calendar, email client, or some other
> > representation. Is
> > > typing a formula into a spreadsheet cell programmatic or
> > declarative?
> > > Regardless of your answer, the point is that it doesn't matter,
> > since
> > > spreadsheets effectively represent certain information-related
> > tasks
> > > consistent with popular, well-understood models for such tasks
> > that the
> > > business uses every day.
> > >
> > > The ZapThink Take
> > > There is an essential lesson for the architect here: design is an
> > outward-in
> > > process, not inward-out. All good architects begin with humans and
> > what
> > > they're looking for from the systems the architects are designing.
> > Since
> > > Service Orientation requires an enterprise perspective on the
> > interactions
> > > between business and IT, it's essential for the Service-oriented
> > architect
> > > to be able to wear the hat of a business architect, and consider
> > all the
> > > various models that the business is apt to use to represent the
> > capabilities
> > > both of the business and the IT that serves it.
> > >
> > > Furthermore, there is also an important lesson here for technology
> > vendors
> > > as well: SOA tooling must be as diverse as the business users who
> > wish to
> > > use it. People may utilize any number of different tools that
> > leverage
> > > numerous models to take advantage of the Services their SOA
> > provides. Gone
> > > are the days where tools vendors can manufacture only hammers, and
> > expect
> > > their customers to recast all their problems as nails. By
> > abstracting the
> > > interaction between business and IT, the business now expects IT
> > to take
> > > care of business however the business sees fit, and not vice-versa.
> > >
> >
>






 
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