Not that I was the first, nor very insightful, that's exactly what I 
said back in Feb '08. 

http://tech.groups.yahoo.com/group/service-orientated-
architecture/message/9670

"Long live service oriented! But SOA must die!"

-Rob

--- In [email protected], "Anne Thomas 
Manes" <atma...@...> wrote:
>
> Dave,
> 
> My point is that IT people should stop using the term "SOA" when
> talking to business people. They should not try to sell 
> architectural concepts to business people. They should focus on 
> selling solutions that deliver value to the business. But 
> architects should still apply service-oriented principles to the 
> solutions that they deliver.
> 
> Anne


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