Then some artist in a corner that nobody but the marketing types likes because the engineers don't think they add anything to the design process (solid black is a great color for a shaft) decides what the shaft is going to look like.
I agree with everything up to this point above! To differentiate your company's product you add color! Lately the wilder the better. Every golfer wants those"yellow and blue (actually purple) shafts that they see the "pros" using. Shafts today look like candy and the public loves candy!
But I have been a marketing person for 40+ years and "we write the songs that make the public buy". You make it.............I make them buy it........... if we can't do it profitably we join the homeless!
Arnie
