To all my fellow Silicon Beachers

I have been sitting on the sidelines for far too long listening to all
these great conversations on this vibrant Aussie group.

It's about time I got on share my thoughts, opinions, etc but I have
been too busy working hard (very hard) to manage 3eep's business
activities few the last few months.  There have been a lot of
interesting topics and related debates about some of the more expected
items to be discussed on a group of this nature.  One that has not
really been covered has been the fundamental premise around revenue
generation.

In these changing times, revenue generation (for those ventures that
are EBIT driven plays vs infrastructure) its paramount that you are
clearly focused on understanding how you are REALLY going to generate
revenues.  You should not be waiting to just build a great product,
build an audience or community and then consider how revenues play a
role in your venture but should be making revenues an integral part of
how your product or service is going to add value to a small focused
group of your target market.  Too many people I have seen have been
treating this area of their business on the side and believe they will
deal with it at the appropriate time.  From an investors' perspective,
the sooner you can demonstrate a microcosm of audience/community usage
and some form of financial value is exchanged to both this group and
your venture as a "closed loop" the better!

In today's market and conditions, I am strongly recommending this to
all entrepreneurs that I speak with.  For some this is not a natural
ability because they are either web development, designers, product
oriented and selling (or understanding how to commercialise) their
venture comes second or left to those "commercial/bus dev guys" that
they plan to hire later.  Sorry but a big no no for me.

Put simply, demonstrate a "microcosm of commercial value" and your are
on the 1st step of business success!


Nick Gonios
3eep


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