Thank you Jason, At this moment we tried to address developers (we have more than hundred registered developers of our database for last two weeks) Developers, once they see features - clearly know what the benefits (if we write for developer benefit page, most likely the will ignore it)
Though, may be, as you mentioned, we shall create a "benefits" page of our database. And start to pursue management people as well. Thank you for an idea. Dmytro -----Original Message----- From: silicon-beach-australia@googlegroups.com [mailto:silicon-beach-austra...@googlegroups.com] On Behalf Of Jason_au80 Sent: Monday, June 29, 2009 9:58 AM To: Silicon Beach Australia Subject: [SiliconBeach] Re: Commercial Cases I had a look at your website, and my initial thought is "Why would I use this?". (Actually my initial thought after seeing the ASP.NET code was "Thank god I use Ruby". But I digress). Your website talks about features, not benefits. What is the advantage of using a direct object store, in place of a traditional ORM & relational database? Does it reduce coding time? Improve performance? Lower the hardware requirements for a web application? Why would an ASP.NET developer, who has spent all their time learning ADO/Linq/SQL Server (or whatever is used in the Microsoft world these days - Constrex is a pure-Ruby shop at the moment, so I'm talking outside my area of expertise) now invest additional time in learning a new object model and syntax to use in the web applications? If there's no direct benefit, then why would they do it? The other aspect you need to address is that of risk: With SQL Server, you know that it's a proven technology, used in production the world over, and if you need to scale it to handle database table with 100 million rows and more, it'll do so without blinking. But if someone uses Eloquera for their project, how do they know that one year down the track, they won't hit some performance or scalability or reliability limit of Eloquera, which will require them to rewrite their application code (from quite a low level too), and migrate all their data across to a proven database? You need to assuage their fears - otherwise, the risk of using a new technology can far outweigh the benefits to them. So, as a practical start, I'd write out two lists: how Eloquera benefits people who use it, and how Eloquera reduces risks for people who use it. Then use those lists as the basis of your marketing, starting with updating your website. Cheers Jason P.S. I did eventually find some justification for Eloquera down the bottom of your "company" page, and I question your assumptions that relational databases are merely used for "legacy software". On Jun 28, 8:46 pm, Dmytro <dmytro.bablin...@gmail.com> wrote: > Hi Guys, > > I am one of two co-founders of Eloquera (www.eloquera.com), > recently we have made available to public our pre-release version of > the database... and now we are trying to determine our marketing > roadmap. > > Banners on specialized websites and google CPC program proved to be > inefficient. > Shall we contact open source guys one by one? Shall we contact > companies one by one? Shall we publish articles? Shall we advertise? > > I guess the best answer is - all of these. But our resources are > extremely limited at the moment. > > We understood that the first of all we need a first customer, even if > we do that application ourself and for free. > > We contacted several locals and overseas database and web development > companies - but looks like they are fighting for their own survival > and they don't really care about trying anything else. > > What other options can we try? > > Thank you, > > Dmytro --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Silicon Beach Australia mailing list. No lurkers! It is expected that you introduce yourself: http://groups.google.com/group/silicon-beach-australia/browse_thread/thread/99938a0fbc691eeb To post to this group, send email to silicon-beach-australia@googlegroups.com To unsubscribe from this group, send email to silicon-beach-australia+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en -~----------~----~----~----~------~----~------~--~---
