Is the strongest influencer and/or decision maker likely to be a proxy/aggregator, like an agency, or a marketer in the sector in charge of a budget? Or, is it an end GM or CEO who hasn't even defined an advertising budget yet?
If your target is already entrenched in agency land, then you're probably going to need to target the agencies, which is probably going to be a bit different to the end-customer. You need to sell them with something they feel really confident with and give them the insight and impressive stuff they can pitch back to their client. The agency likely gets a dozen approaches a week for different advertising opportunities for their clients, and they'll be loathe to take a risk since it isn't their money but it is their reputation if it doesn't work out. If it is the end marketing manager in the entertainment sector you're looking for or likely to talk to, you can afford to be more value oriented and risk reverse in a way that backs yourself in. Can you tell us much more about the part of the entertainment sector you're targeting? (feel free to hang back and get the high level advice you're seeking from the brains trust here) From: silicon-beach-australia@googlegroups.com [mailto:silicon-beach-austra...@googlegroups.com] On Behalf Of Tyrone Castillo Sent: Monday, 17 August 2009 11:09 PM To: silicon-beach-australia@googlegroups.com Subject: [SiliconBeach] Digital Media Sales Hey all, Hoping to get some advice from the sales gurus within this group. I'm entering the sales phase. Been lucky so far with some presales :D Anyway, just wanted to know if any of you guys have any tips for selling digital media (ads) to the entertainment sector? I purposely asked this at a high level in order to allow for broadest responses. Look forward to your responses. Cheers, Tyrone --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Silicon Beach Australia mailing list. Guidelines on discussion: http://tr.im/ujKF No lurkers! It is expected that you introduce yourself: http://tr.im/ujMm To post to this group, send email to silicon-beach-australia@googlegroups.com To unsubscribe from this group, send email to silicon-beach-australia+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en -~----------~----~----~----~------~----~------~--~---
