Do you have any assets in your own name that you want to protect in case 
something should go really really wrong? If so, think about incorporating.

If not, then:

1.       Register for a business name in your home state as a sole trader; in 
NSW you can do it online at http://blis.fairtrading.nsw.gov.au/

2.       Register for an ABN in this "trading as" business name; you can 
register online at http://www.abr.gov.au/ABR_BC/

3.       Register your .com.au based on the ABN (if you want one) - there are 
many registrars listed at http://www.ausregistry.com.au/ (we use Enetica)

4.       Open a bank account, and then register for a merchant facility to use 
off it (probably chose your bank based on the price of their merchant 
facility); ANZ screwed me recently (they added an account termination cost 
after signing up, won't return calls even though I've lodged a complaint), and 
I've found Bankwest to be very good and professional.

5.       Use someone like eWay or SecurePay to give you the ability to take 
credit card details in your own shopping cart; they provide a virtual EFTPOS 
machine effectively, and have plugins for many common shopping carts.

6.       Develop website/cart, and make sure you install Google Analytics and 
enable the Ecommerce Tracking option

7.       Start trading

If you earn towards $100K in profit, then you should think about incorporating 
(registering a company). This is also good if you want to protect your personal 
assets (ie, house) in case someone sues the company (because the product you 
retailed made them unhappy, etc). The ATO gives 'rollover' relief so you can 
change from a sole trader to a company - a completely different legal entity 
owning/running the business - without incurring CGT as long as the process is 
going from an unincorporated entity with a certain ownership structure (sole 
trader, partnership) across to a company with the identical ownership structure 
(you own all shares, or the shares are split between partners in the same ratio 
as the partnership)

There's a lot more to consider, such as inventory, shipping prices, 
refund/return policies and so forth. I'm not as experienced in this side of 
things: perhaps another beacher could contribute?


From: silicon-beach-australia@googlegroups.com 
[mailto:silicon-beach-austra...@googlegroups.com] On Behalf Of Michael Harries
Sent: Tuesday, 3 November 2009 10:37 AM
To: silicon-beach-australia
Subject: [SiliconBeach] Web retail in a box?

Hi Silicon Beachers,

Can anyone recommend a 'out of the box' system/methodology/accountant for the 
accounting side of setting up a simple web retail business (sole trader, etc)? 
Low cost/low admin start, etc.

Thanks,
Michael

--
__
Michael Harries


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