>From my experience, when entering into the Enterprise space, investors seem to be hung up on this "me too" issue. Let's not forget that competition is a good thing. VC's are especially interested in large volumes, short runways, less direct competition (Consumer Space) sorry bout stating the obvious... Where as in the Enterprise space, it's a little harder to find that niche (Mass Market). What we have done is identified a weakness in an industry segment and aligned this with SaaS design and delivery / SaaS Market maturity.
Part of the smaller valuations is that there is a little more competition in Enterprise space and the runway in our case is effected by changing buyer mentality which poses a little more of a challenge. It's also a leverage point to be haggled on price (Investor). Domain Knowledge = Credibility = Opportunity. On Wed, Dec 9, 2009 at 9:53 AM, Phil Evans <goo...@remunerate.com.au> wrote: > This sounds like an interesting group. I wonder what other > differences there are in the commercial space besides the additional > sales challenges (and the legendary enterprise price black hole). > > Unfortunately I can't make it on Thursday, but would be interested to > lurk on the subgroup if that's allowable. > > You might also like to see if you can drag Duncan Bennett along. He > spoke at GrowthTown 4, knows his stuff and I think he's in Sydney on > Thursday. If you want to know about selling to enterprises he's > someone to talk to. > > > As an aside, I have been wondering of late if this enterprise-focussed > start-up space is poorly serviced globally. Silicon Valley seems to > be primarily consumer-focussed, perhaps there is a global opportunity > for Australia to specialise in the enterprise space?? I have some > half completed thoughts on this topic and probably need your (SBA) > help to refine and articulate them intelligently. I think the essence > might be that, where the consumer market seems to be all about > creating and servicing an unrecognised "need" or want (eg: facebook, > Twitter, etc.) and funding via numerous small transactions, the > enterprise market is all about identifying and servicing an existing > perceived need - probably more of these that are easier to identify, > but ultimately lesser (but still not small) business valuation > potential. Half completed thoughts...... > > Regards, > > Phil. > > > -- > You received this message because you are subscribed to the Silicon Beach > Australia mailing list. > > Guidelines on discussion: http://tr.im/ujKF > > No lurkers! It is expected that you introduce yourself: http://tr.im/ujMm > > To post to this group, send email to > silicon-beach-australia@googlegroups.com > To unsubscribe from this group, send email to > silicon-beach-australia+unsubscr...@googlegroups.com<silicon-beach-australia%2bunsubscr...@googlegroups.com> > For more options, visit this group at > http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en > -- Regards, Mathew French -- You received this message because you are subscribed to the Silicon Beach Australia mailing list. Guidelines on discussion: http://tr.im/ujKF No lurkers! It is expected that you introduce yourself: http://tr.im/ujMm To post to this group, send email to silicon-beach-australia@googlegroups.com To unsubscribe from this group, send email to silicon-beach-australia+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en
