Ah yes SIVA, haven't ever run a product through that. Good one. I think the point is to use what works for you, maybe it's a mix of 4ps and SIVA, maybe it's another approach. Maybe you just sit down and come up with your own way of doing things. Whatever works, these are just frameworks to guide your thoughts. My concern was always that in doing so, you end up taking the same approach as everyone else to a problem, which is both good (if it works) and bad (no creativity = potential homogeneity).
I'm still not sure where I stand on that, but am less critical of frameworks than I used to be. On Feb 25, 4:10 pm, Matt Moore <innotect...@gmail.com> wrote: > Bec, > > I have found the 4Ps quite handy (ever since I was introduced to it during a > marketing course at library school). An issue for technologists turned > entrepreneurs is that they see the world in pure "product" terms. It's all > about this cool thing I've built. So models that move people beyond that > product focus are immensely useful. > > Taking it further, the SIVA model takes a customer/demand view of the 4Ps - > which I think is even more useful for many > entrepreneurs:http://www.best-marketing-solution.com/Marketing-communication.html > > N.B. Models aren't a replacement for hard work and imagination but they can > provide very useful prompts. A few people are born marketers - the rest of > us have to learn it. > > Matt > > > > > > On Thu, Feb 25, 2010 at 3:33 PM, Bec Coleman <b...@becfaye.com.au> wrote: > > Hi guys! > > > Just out of curiosity, what role has the 4P’s (or the marketing mix > > principle) played in your startup businesses? What are your perceptions of > > the 4P’s? > > > I’ve just started studying a Marketing course and it has got me thinking > > about what perception entrepreneurs have of the 4P’s. It is something that > > I have avoided because it sounded so official and not so ‘in-the-moment’ > > entrepreneurial. > > > Sounds a little silly now, but its value is now beginning to make sense to > > me. Not sure if I’m the only one who was scared of these official marketing > > terms... > > > Anyway curious to hear your thoughts... > > > Thanks, > > Bec Coleman > >www.becfaye.com.au > > > -- > > You received this message because you are subscribed to the Silicon Beach > > Australia mailing list. > > > Guidelines on discussion:http://tr.im/ujKF > > > No lurkers! It is expected that you introduce yourself:http://tr.im/ujMm > > > To post to this group, send email to > > silicon-beach-australia@googlegroups.com > > To unsubscribe from this group, send email to > > silicon-beach-australia+unsubscr...@googlegroups.com<silicon-beach-australi > > a%2bunsubscr...@googlegroups.com> > > For more options, visit this group at > >http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en > > -- > Matt Moore > M. +61 (0) 423 784 504 > m...@innotecture.com.au > > image.gif > 1KViewDownload -- You received this message because you are subscribed to the Silicon Beach Australia mailing list. Guidelines on discussion: http://tr.im/ujKF No lurkers! It is expected that you introduce yourself: http://tr.im/ujMm To post to this group, send email to silicon-beach-australia@googlegroups.com To unsubscribe from this group, send email to silicon-beach-australia+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en
