Hi everyone, We recently purchased a 3 month trial of salesforce.com enterprise edition to see if we can establish some systematic processes and automation before making a larger commitment to a tool. Half-way through I've been disappointed with it. Salesforce.com has a strong model tracking individual leads/contacts/accounts, but it's segmentation and campaign managements are surprisingly clunky. A lot of our problems are due to inexperience, but I've found salesforce.com is not as elegant as I imagined a leading CRM system would be.
I've described our scenario below. Can anyone recommend an alternative CRM system you currently use and LOVE for sales and marketing management? I'd love to hear from people that have reached the "couldn't survive with out it" stage. Our scenario: - We're running a physical seminar campaign in a specific industry. People that attend that either opt in a for a webinar, more info, opt out or buy. For each webinar a percentage show up, and the rest need to be followed up by email/phone with an alternative time. For attendees and more infos we have a similar follow-up process. We have several campaigns at once (ie. leads that originated at the Brisbane, Melbourne, Adelaide physical seminar...). I imagined salesforce.com would be great at this segmentation and bulk email. It can do it, but it's not great. - Concurrently we're running a telemarketing campaign in another industry. Some of them opt in for an email, then opt in for more info, a webinar or buy, and so on and so on. Straightforward stuff, but our tiny team has to put in a lot of work to stay on top of it. Any suggestions? My assessment of salesforce.com is they're suffering from feature bloat. Thanks, Jeromy Evans -- You received this message because you are subscribed to the Silicon Beach Australia mailing list. Guidelines on discussion: http://tr.im/ujKF No lurkers! It is expected that you introduce yourself: http://tr.im/ujMm To post to this group, send email to silicon-beach-australia@googlegroups.com To unsubscribe from this group, send email to silicon-beach-australia+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en
