Hi Jeromy, I don't have a silver bullet, but I regularly build and deploy hosted SugarCRM instances for clients that can do all the things you are after. Overall SugarCRM works well, but can also be a bit clunky at times. Either way, check it out if you haven't already.
Cheers, Chris On Mon, Sep 27, 2010 at 11:54 AM, Jeromy Evans < jeromy.ev...@blueskyminds.com.au> wrote: > Hi everyone, > > We recently purchased a 3 month trial of salesforce.com enterprise > edition to see if we can establish some systematic processes and > automation before making a larger commitment to a tool. Half-way > through I've been disappointed with it. Salesforce.com has a strong > model tracking individual leads/contacts/accounts, but it's > segmentation and campaign managements are surprisingly clunky. A lot > of our problems are due to inexperience, but I've found salesforce.com > is not as elegant as I imagined a leading CRM system would be. > > I've described our scenario below. Can anyone recommend an alternative > CRM system you currently use and LOVE for sales and marketing > management? I'd love to hear from people that have reached the > "couldn't survive with out it" stage. > > Our scenario: > - We're running a physical seminar campaign in a specific industry. > People that attend that either opt in a for a webinar, more info, opt > out or buy. For each webinar a percentage show up, and the rest need > to be followed up by email/phone with an alternative time. For > attendees and more infos we have a similar follow-up process. We have > several campaigns at once (ie. leads that originated at the Brisbane, > Melbourne, Adelaide physical seminar...). I imagined salesforce.com > would be great at this segmentation and bulk email. It can do it, but > it's not great. > > - Concurrently we're running a telemarketing campaign in another > industry. Some of them opt in for an email, then opt in for more info, > a webinar or buy, and so on and so on. > > Straightforward stuff, but our tiny team has to put in a lot of work > to stay on top of it. Any suggestions? My assessment of > salesforce.com is they're suffering from feature bloat. > > Thanks, > Jeromy Evans > > -- > You received this message because you are subscribed to the Silicon Beach > Australia mailing list. > > Guidelines on discussion: http://tr.im/ujKF > > No lurkers! It is expected that you introduce yourself: http://tr.im/ujMm > > To post to this group, send email to > silicon-beach-australia@googlegroups.com > To unsubscribe from this group, send email to > silicon-beach-australia+unsubscr...@googlegroups.com<silicon-beach-australia%2bunsubscr...@googlegroups.com> > For more options, visit this group at > http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en -- You received this message because you are subscribed to the Silicon Beach Australia mailing list. Guidelines on discussion: http://tr.im/ujKF No lurkers! It is expected that you introduce yourself: http://tr.im/ujMm To post to this group, send email to silicon-beach-australia@googlegroups.com To unsubscribe from this group, send email to silicon-beach-australia+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en
