Hi Sydney

For those who don't know me, I'm Taylor from Shop2. We presented Angelpad 
Demo Day as first AU startup, I'd like to share some of my experience and 
get connected to people who is interested in this space.

*Demo day moment*

Day of, I was standing behind the curtain where 130 investors sat waiting 
to hear our pitch on the other side.  All of us in the program were 
anxious. I recall waiting to deliver my presentation and thinking,

> We have spent many, many months of programming, 10 weeks in the 
> accelerator program working with our team in Sydney across timezones. It’s 
> all coming down to these 3 minutes.

It felt like the backstage of a boxing match. Here is a summary from 
techcrunch.<http://techcrunch.com/2012/11/29/angelpad-debuts-12-new-startups-at-its-fall-2012-demo-day/>

*Shop2 turns brand content into a Shoppable Magazine for tablets*

The pain point is this— brands struggle to mobilize their content. It’s 
fragmented in multiple sites and ultimately gets lost or forgotten. 
Consumers don’t yet have a consolidated, tablet-friendly interface to 
access shoppable content that is optimized by discovery.

Shop2 provides a solution by allowing consumers to create their own edition 
of a shoppable magazine, designed for tablets first. Shop2 captures fashion 
editorial and shoppable content around brands and styles into a 
magazine-like experience.

<http://f.cl.ly/items/2h3H2M0O0y2R2e2A3z2O/Screen%20Shot%202012-12-07%20at%201.49.24%20PM.png>


*In closing*

Given I have been in the office working for 2 months and still pretty new 
to San Francisco. If you know anyone who is active in this space or experts 
in mobile commerce space who I should talk to. Feel free to reply or ping 
me [email protected] if you want to learn more.

Visit http://shop2.com to grab a invite, go to http://angel.co/shop2, Click 
"Follow" to get updates on our startup journey.

Cheers,

Taylor & Team


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