For those who don't know me yet, I am Taylor from shop2, we turns brand 
content into a shoppable magazine for tablets. We presented at Angelpad 
demo day, later I find out we are the first AU startup in Angelpad. I'd 
like to share our experience so far and get connected to people who are 
interested in this space.

*Angelpad Demo Day *

Day of, I was standing behind the curtain where 130 investors sat waiting 
to hear our pitch on the other side.  All of us in the program were 
anxious. I recall waiting to deliver my presentation and thinking,

We have spent many, many months of programming, 10 weeks in the accelerator 
> program working with our team in Sydney across timezones. It’s all coming 
> down to these 3 minutes.


It felt like the backstage of a boxing match.

*Shop2 turns brand content into a shoppable magazine for tablets.*

The pain point is this— brands struggle to mobilize their content. It’s 
fragmented in multiple sites and ultimately gets lost or forgotten. 
Consumers don’t yet have a consolidated, tablet-friendly interface to 
access shoppable content that is optimized by discovery.

Shop2 provides a solution by allowing consumers to create their own edition 
of a shoppable magazine, designed for tablets first. Shop2 captures fashion 
editorial and shoppable content around brands and styles into a 
magazine-like experience.

*UNSW incubator to Angelpad*

We were part of UNSW incubator space, it's a great University program that 
offers office space for UNSW affiliated startups.

It is amazing to see how fast the Sydney startup community is growing. It 
spread from incubator to co-working space and now to Universities.

Angelpad is less well known outside of the valley compare to Ycombintor or 
500Startups. It's known to have a smaller but curated batch of companies 
and there are 12 startups picked from 2000+ applicants. It has been a 
incredible experience working closely with mentors and side by side with 
other founders.

<http://f.cl.ly/items/2h3H2M0O0y2R2e2A3z2O/Screen%20Shot%202012-12-07%20at%201.49.24%20PM.png>
*Follow our story*

I’ve been hiding in the Office for the last 2.5 months and San Francisco is 
still very new to me. 

Let me know if you know any one who is relevant (mobile, media, commerce) 
in this space who we should talk to both in AU/SF, reply or email me 
<taylor (at) shop2.com> if you wish to learn more about Angelpad, mobile 
commerce or our fund raising.

Grab an invite on our site <http://shop2.com>, go to http://angel.co/shop2, 
and click "Follow" to get updates on our startup journey.


Many thanks

*Taylor & Team*

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