Paul, You are going to want marketing specialists to do activity for you based on your specific prioritized needs. Marketing firms are typically expensive like lawyers and so you need a pretty solid brief to guide them correctly.
As an example: - Need more traffic? Maybe better SEO. Get an SEO expert. - Poor conversion? Maybe need to do some AB testing. Get an analyst of developer who loves this kind of activity. I work for a 1400 person firm in the US who specialize in customer identification, segmentation and targeting who have 200 analytics/statistics PhD's. - Want to try for a viral video? Maybe you need to recruit a video development company and a creative guy to lead them. - More word of mouth and community building? Maybe you need to build this yourself and get a community formed. The options are daunting and could consumer unlimited budget. If you can't you afford a marketing director or CMO, maybe you could hire a consultant to help you prioritize your marketing needs and then break the problem down into manage-able streams of work. Having a handle on your marketing goals is going to be the toughest thing to figure out and turning that into an action plan. The rest is detailed and careful execution. I hope this helps. Patrick. On 12 August 2013 16:06, Paul Lupson <p...@lawpath.com.au> wrote: > My company LawPath (a free to use online legal site if you're not > familiar with us yet) is now at that stage where we've proven the market > fit, i.e. lots of legal questions arriving from individuals and small > business and lots of lawyers signed up to participate and answer them, so > it's time to go for a growth spurt. > Has anyone used a marketing company that really understands the online > world and is good at raising the profile of a tech start up like LawPath. > Thanks all. > Paul Lupson > Co Founder & CEO > lawpath.com.au > > -- > -- > You received this message because you are subscribed to the Silicon Beach > Australia mailing list. Vist http://siliconbeachaustralia.org for more > > Forum rules > 1) No lurkers! It is expected that you introduce yourself. > 2) No jobs postings. You can use http://siliconbeachaustralia.org/jobs > > > To post to this group, send email to > silicon-beach-australia@googlegroups.com > To unsubscribe from this group, send email to > silicon-beach-australia+unsubscr...@googlegroups.com > For more options, visit this group at > http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en > > --- > You received this message because you are subscribed to the Google Groups > "Silicon Beach Australia" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to silicon-beach-australia+unsubscr...@googlegroups.com. > For more options, visit https://groups.google.com/groups/opt_out. > -- -- You received this message because you are subscribed to the Silicon Beach Australia mailing list. Vist http://siliconbeachaustralia.org for more Forum rules 1) No lurkers! It is expected that you introduce yourself. 2) No jobs postings. You can use http://siliconbeachaustralia.org/jobs To post to this group, send email to silicon-beach-australia@googlegroups.com To unsubscribe from this group, send email to silicon-beach-australia+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en --- You received this message because you are subscribed to the Google Groups "Silicon Beach Australia" group. To unsubscribe from this group and stop receiving emails from it, send an email to silicon-beach-australia+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/groups/opt_out.
