Hi Paul, I agree with Patrick's comments - especially about getting a good view on the priorities and what's going to really work for you. This is a key issue, and in start-up / ramp-up you don't want to waste time or money on strategies that don't grow revenue (or other key metrics).
In addition to inbound (SEO, viral video etc) - I recommend selective outbound messaging to well identified target markets - this works best for high value ICT sales (generally B2B), and companies that can define their target market. The principles and thought applies equally well to other businesses (who's the market, how to define it, and how to reach it and engage with it) and would obviously apply to your communication with Lawyers. - Jon www.crosscutbay.com On Tuesday, August 13, 2013 9:06:25 AM UTC+10, Paul Lupson wrote: > > My company LawPath (a free to use online legal site if you're not > familiar with us yet) is now at that stage where we've proven the market > fit, i.e. lots of legal questions arriving from individuals and small > business and lots of lawyers signed up to participate and answer them, so > it's time to go for a growth spurt. > Has anyone used a marketing company that really understands the online > world and is good at raising the profile of a tech start up like LawPath. > Thanks all. > Paul Lupson > Co Founder & CEO > lawpath.com.au > -- -- You received this message because you are subscribed to the Silicon Beach Australia mailing list. Vist http://siliconbeachaustralia.org for more Forum rules 1) No lurkers! It is expected that you introduce yourself. 2) No jobs postings. You can use http://siliconbeachaustralia.org/jobs To post to this group, send email to silicon-beach-australia@googlegroups.com To unsubscribe from this group, send email to silicon-beach-australia+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en --- You received this message because you are subscribed to the Google Groups "Silicon Beach Australia" group. To unsubscribe from this group and stop receiving emails from it, send an email to silicon-beach-australia+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/groups/opt_out.
