What I found interesting in the article was the HowAboutWe model was 
deliberately not targeting singles but couples.

The biggest online dating site in Australia is Fairfax-owned RSVP. Fairfax 
doesn't report its revenue but it's probably seven or low eight figures & that 
seems to be declining due to competition.

I'm not sure that launching another traditional dating site is the route to big 
bucks. There are probably large bits of the "relationship value chain" that 
haven't got a lot of attention tho.


On Jan 30, 2014, at 7:39 AM, "Geoff McQueen | AffinityLive" 
<geoff.mcqu...@affinitylive.com> wrote:

> Revenue is good, but from what I've heard the space has insane costs of 
> acquisition for the churn rate; unfortunately, the better they do as a 
> product the faster their users churn...
> 
> 
> On Wed, Jan 29, 2014 at 10:16 AM, Dean Collins <d...@cognation.net> wrote:
>> Interesting figure I came across today;
>> 
>>  
>> 
>>  
>> 
>> IAC's dating properties had combined revenue of $713 million in 2012.
>> 
>> -       http://tech.fortune.cnn.com/2014/01/29/howaboutwe-buys-nerve-com/
>> 
>>  
>> 
>>  
>> 
>> Wow who knew there was still such a cash cow in this space.
>> 
>>  
>> 
>>  
>> 
>>  
>> 
>>  
>> 
>> Regards,
>> 
>>  
>> 
>> Dean Collins
>> Cognation Inc
>> d...@cognation.net
>> +1-212-203-4357    New York
>> +61-2-9016-5642    (Sydney in-dial).
>> +44-20-3129-6001 (London in-dial).
>> 
>>  
>> 
>>  
>> 
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> 
> 
> -- 
> Geoff McQueen
> Founder & CEO
> __________________________________________________________________________________________________________________________________________________________________________________________________
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