Scann3D <http://www.scann3d.com.au/>is one of those companies that has gone from chicken to egg (no offense but refers to observation that in cooking the chicken is involved but egg is committed) in making the jump from 3D consultancy to being a startup evolving its expertise in housing layouts/viewing for the real-estate <http://www.realestate.com.au/property-apartment-vic-hawthorn-120336673> and home improvement portals. The problem is not technology (which is mainstream abeit in limited numbers) but convincing users that the new experience should become the norm (and by implication those without Scann3d inferior). Norm shifting is actually really difficult without a strong motivating factor (faster gaming CPUs) or forced deprecation of old. As pharmacies and VCs know, flogging vitamins is harder than selling asprins. Through a few proprietary tricks of the trade, Scann3D has managed to compress 3D layouts to < 1% original size allowing tolerable download speeds (given the ADHD of modern youth unsurprising) and it appears a smooth production path from 3D scanning to footage (though it still be be labor intensive it is a one-off). Augmented Reality then allows the tablet to become a window to the future (if remodelling) or for projective 3D TV/headset, true immersion. For high value property, the additional engagement and visual presence may be justifiable.
The problem with vitamin type "nice to have" startups is that it is sometimes difficult to expand outside the initial customer (often internal) so having the gift of the gab and being creative in trying new use cases is critical. The mix of 3D scanning, surround 360 videocam and a little judicious eye candy can help make the case for "content is king" (even if only for a day til the next fad) carrying one past the early adopters. However, becoming mainstream, it needs to create value beyond being easy on the eyes so coming up with business case for safety in construction or comparing different interior designs (skins). One suggested use case was variation in hair-style with the 3D walk-around viewer (fashion never dies). The weakness is because the viewer and the 3D camera are off-shelf, anyone else can also enter the market with similar service which is why continuous incremental improvements and/or training the customer is to extend/deepen the customer relationship. When entering a new market like Singapore, the dynamics need to be understood, in that the HDB controls 80% of all apartment property and the local property investor might have substantial holdings. Fortunately the govt is tech-hungry so if the right business case is made, especially in context of "smart city" in see-through walls for faster or remote maintenance, there is a good chance of uptake, -- -- You received this message because you are subscribed to the Silicon Beach Australia mailing list. Vist http://siliconbeachaustralia.org for more Forum rules 1) No lurkers! It is expected that you introduce yourself. 2) No jobs postings. You can use http://siliconbeachaustralia.org/jobs To post to this group, send email to silicon-beach-australia@googlegroups.com To unsubscribe from this group, send email to silicon-beach-australia+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en --- You received this message because you are subscribed to the Google Groups "Silicon Beach Australia" group. To unsubscribe from this group and stop receiving emails from it, send an email to silicon-beach-australia+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/d/optout.
