I have been a silent spectator on this list for over a decade (I got added in 2015). But I noticed ✨a little masala✨, so obviously I fan-girled quite a bit! I've been shamelessly in love with Avani ever since we met (she was running The Love Doctor) and she agreed to contribute to a digital publication I was running!
To respond to one of the many things Avani mentioned, "Attention economics" is what I'm currently obsessed about (current = the last 9 years). I've deep-dived into metaphysical ontology, I've read random neuroscientific research while in the bathroom, and worried about building brands for tech in Bharat. It is untenable to earn a livable wage AND consume all the content there is to consume in the world. Doom scrolling has never guaranteed a repeat customer. Attention is never enough. I used to think content was everything. Now I'm on a rooftop, yelling "CONTENT IS DEAD, YOU MORONS!" (After almost 100M pageviews later). I'm currently trying to articulate (in as much detail as possible) the mechanics of CONTEXT marketing and branding - for which the right medium is building communities that make a difference in the quality of life of people. I've tried it about half dozen times in the last 5 years with increasing success. I'll die when marketing budgets are at the right proportion to operating costs, and when writing content can go back to being art (or at least a service to human beings), and "writers" don't have to write blogs about sales funnels to pay the rent. Thank you for your attention! Abhineeta Raghunath On Wed, 25 Feb 2026, 5:07 pm Huda Masood via Silklist, < [email protected]> wrote: > Welcome Avani, > > Was in Bangalore, now in Bonn. > > Upon reading your email, I went through some interesting emotions rapidly. > The first was envy - „she’s described herself the way I want to describe > myself but darn it, she got to it first“ > The second was introspective „wait a minute, let’s inventory all the cool > stuff I’m excited about and currently dabbling with“ > The third was empathy „perimenopause, training, nutrition, crafts and > community building“ > > I also have a vague stomach ache that I cannot seem to resolve but that is > another cause that does not correlate :). > > I’m currently obsessed with > - paper geometry and physical zines as a way to talk about fun > Did-you-know stuff and work on my sketching practice. I’ll be holding a > workshop at the local makerspace on zine making later next month. > - carbohydrate->protein conversion via larvae and eating said larvae. So > far, flaxseed larvae are most promising - slightly sweet and nutty. I’m > trying to figure out nutrition delivery in famine situations - seeding > flour/seeds with larvae for a balanced macro profile. > - working my way through skill building on Claude Cowork. > > > 2 cats -glitch and matrix. Too many photos. Their value is enormously > disproportionate to the disaster they leave in their wake. Two black cats > running over bright green grass in the spring sunshine - deep contentment > and gratefulness. Muddy pawprints on my white sheets - collateral damage. > > > So great to see all the cool stuff everyone here is upto! > > > > > Huda Masood > > > > On Fri, 20 Feb 2026 at 06:43, Avaniparekh--- via Silklist < > [email protected]> wrote: > >> Hi everyone, I’m Avani. Bangalore-based. >> >> This list seems like a fun intersection of tech, life, science, and >> startups, so here’s the human version of me (with enough signal to make >> intros easy): >> >> - I’m a community-builder by wiring. I’m very into how people find >> “their people” in a world that’s increasingly digital and oddly lonely. >> - I’m in my midlife reinvention era and I’m obsessed with the practical >> side of it: health optimization, behavior change, good tools, and what >> actually works (not just what sounds good on podcasts). >> - I love ideas that live at the intersection of systems + culture + >> humans: why things spread, why communities form, what makes products stick, >> what makes people trust. >> - I’m a cat person (two cats, a frankly unreasonable number of photos). >> - I love music spaces (choir/chorus-style rooms where strangers become a >> tiny ecosystem in 2 hours). >> - I’m always up for a good rabbit hole: longevity, women’s >> health/perimenopause, attention economics, network effects, climate >> solutions, and “what are we all doing with our lives, really?” >> >> If you’re building something (or investing in something) that sits >> anywhere in the overlap of tech + humans, or you’re new to Bangalore and >> want to plug into interesting circles, I’d love to meet. Reply here or feel >> free to intro me to someone on the list you think I’d genuinely vibe with. >> >> Also: what’s one thing you’re currently obsessed with? (Topic, tool, >> paper, product, niche internet corner all welcome.) >> >> Warmly, >> Avani >> >> ------------------------------- >> Avani Parekh >> >> @alittlemasala >> avaniparekh.com >> -- >> Silklist mailing list >> [email protected] >> https://mailman.panix.com/listinfo.cgi/silklist >> > -- > Silklist mailing list > [email protected] > https://mailman.panix.com/listinfo.cgi/silklist >
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