Could be, making it where the ridiculousness of it should be apparent to
anyone. Does that mean if I get stopped by a cop who asks if I have any
illegal drugs in the car, I will have to turn any Cheerios over to him?
Marshall
Malcolm wrote:
Could the FDA actually be making fun of itself? I mean on purpose??
Is there some subterranean weirdo in their public affairs dept. who is
sabotaging the organisation on the sly? How can we help?
On Wed, 2009-05-13 at 09:55 -0500, Norton, Steve wrote:
LOL
I wonder if Cheerios will be covered by my prescription insurance?
- Steve N
Popular cereal is a drug, US food watchdog says
Popular US breakfast cereal Cheerios is a drug, at least if the claims
made on the label by its manufacturer General Mills are anything to go
by, the US Food and Drug Administration (FDA) has said.
"Based on claims made on your product's label, we have determined that
your Cheerios Toasted Whole Grain Oat Cereal is promoted for
conditions that cause it to be a drug," the FDA said in a letter to
General Mills which was posted on the federal agency's website
Tuesday.
Cheerios labels claim that eating the cereal can help lower bad
cholesterol, a risk factor for coronary heart disease, by four percent
in six weeks.
Citing a clinical study, the product labels also claim that eating two
servings a day of Cheerios helps to reduce bad cholesterol when eaten
as part of a diet low in saturated fat and cholesterol, the FDA letter
says.
Those claims indicate that Cheerios -- said by General Mills to be the
best-selling cereal in the United States -- is intended to be used to
lower cholesterol and prevent, lessen or treat the disease
hypercholesterolemia, and to treat and prevent coronary heart disease.
"Because of these intended uses, the product is a drug," the FDA
concluded in its letter.
Not only that, but Cheerios is a new drug because it has not been
"recognized as safe and effective for use in preventing or treating
hypercholesterolemia or coronary heart disease," the FDA said.
That means General Mills may not legally market Cheerios unless it
applies for approval as a new drug or changes the way it labels the
small, doughnut-shaped cereal, the FDA said.
General Mills defended the claims on Cheerios packaging, saying in a
statement that Cheerios' soluble fiber heart health claim has been
FDA-approved for 12 years, and that its "lower your cholesterol four
percent in six weeks" message has been featured on the box for more
than two years.
The FDA's quibble is not about whether Cheerios cereal is good for you
but over "how the Cheerios cholesterol-lowering information is
presented on the Cheerios package and website," said General Mills.
"We look forward to discussing this with FDA and to reaching a
resolution."
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