I'm hoping the FDA pushes this really hard, because it's about time the FDA is stopped, and going after a huge company with lots of money and the support of the agricultural industry will have a good chance of finally putting an end to the insanity that the FDA does. They sometimes appear to only have big pharma's interests at heart, and pretty much refuse to recognize food has health benefits. It's about time that that attitude is squashed, once and for all.
Thora -----Original Message----- From: Malcolm [mailto:s...@asis.com] Sent: Wednesday, May 13, 2009 10:22 AM To: silver-list@eskimo.com Subject: Re: CS>Cheerios is a drug - OT - one can only hope! Could the FDA actually be making fun of itself? I mean on purpose?? Is there some subterranean weirdo in their public affairs dept. who is sabotaging the organisation on the sly? How can we help? On Wed, 2009-05-13 at 09:55 -0500, Norton, Steve wrote: > > > > LOL > I wonder if Cheerios will be covered by my prescription insurance? > > - Steve N > > Popular cereal is a drug, US food watchdog says Popular US breakfast > cereal Cheerios is a drug, at least if the claims made on the label by > its manufacturer General Mills are anything to go by, the US Food and > Drug Administration (FDA) has said. > > "Based on claims made on your product's label, we have determined that > your Cheerios Toasted Whole Grain Oat Cereal is promoted for > conditions that cause it to be a drug," the FDA said in a letter to > General Mills which was posted on the federal agency's website > Tuesday. > > Cheerios labels claim that eating the cereal can help lower bad > cholesterol, a risk factor for coronary heart disease, by four percent > in six weeks. > > Citing a clinical study, the product labels also claim that eating two > servings a day of Cheerios helps to reduce bad cholesterol when eaten > as part of a diet low in saturated fat and cholesterol, the FDA letter > says. > > Those claims indicate that Cheerios -- said by General Mills to be the > best-selling cereal in the United States -- is intended to be used to > lower cholesterol and prevent, lessen or treat the disease > hypercholesterolemia, and to treat and prevent coronary heart disease. > > "Because of these intended uses, the product is a drug," the FDA > concluded in its letter. > Not only that, but Cheerios is a new drug because it has not been > "recognized as safe and effective for use in preventing or treating > hypercholesterolemia or coronary heart disease," the FDA said. > > That means General Mills may not legally market Cheerios unless it > applies for approval as a new drug or changes the way it labels the > small, doughnut-shaped cereal, the FDA said. > > General Mills defended the claims on Cheerios packaging, saying in a > statement that Cheerios' soluble fiber heart health claim has been > FDA-approved for 12 years, and that its "lower your cholesterol four > percent in six weeks" message has been featured on the box for more > than two years. > > The FDA's quibble is not about whether Cheerios cereal is good for you > but over "how the Cheerios cholesterol-lowering information is > presented on the Cheerios package and website," said General Mills. > > "We look forward to discussing this with FDA and to reaching a > resolution." > -- The Silver List is a moderated forum for discussing Colloidal Silver. Instructions for unsubscribing are posted at: http://silverlist.org To post, address your message to: silver-list@eskimo.com Address Off-Topic messages to: silver-off-topic-l...@eskimo.com The Silver List and Off Topic List archives are currently down... List maintainer: Mike Devour <mdev...@eskimo.com> No virus found in this incoming message. Checked by AVG - www.avg.com Version: 8.5.238 / Virus Database: 270.12.21/2104 - Release Date: 05/08/09 06:34:00
