At 12:17 AM 11/10/04, you wrote:
Then unless you have a REALLY, REALLY good reason, NEVER send emails in
HTML format.
1. Most Newsletters hate it. ( Like Silver list)
2. Most experienced readers hate it.
3. Most spammers use it
4. ( re 3) most spam filters throw it away or remove all the HTML
formatting and THAT mucks up all the lines etc.
I have to absolutely agree with this advice. Not only is HTML in an email
annoying but it is a waste of bandwidth. Think of the millions of emails
being relayed across the net each hour. Emails with HTML code in them are
bloated to 2 to 3 times what they would be had they been left as plain old
ASCII. These extra characters cause the internet backbone to have to use 2
to 3 times the amount of bandwidth. The internet backbone shares the same
transmission equipment as our telephone network. Everytime a SS7 database
query is performed by a digital switch in a telephone central office and a
point to point route across the backbone is established (doesn't matter if
call is originated by a router and is a dedicated point to point or if it
is originated by you making a temporary voice call) somebody gets charged
for it. Be it someone leasing a T3 or you paying your telephone bill. There
are engineers in the telephone company called traffic engineers who monitor
all the traffic on the backbone and have fancy tools (usually excel
spreadsheets) to help them calculate distributed load on their transmission
network. When they exceed a certain amount they have to buy equipment and
expand the transmission and or the switching network. This results in a
huge expenditure of money. A typical expansion of transmission in one wire
center costs around $40,000.00. These expansions are going on constantly.
The expenses are huge when you look at the whole country and the entire
backbone. Therefore, HTML in an email is increasing your costs to use the
telephone! Be money smart and please send plain old text.
David Bearrow
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