http://silverstrategies.com/story.aspx?local=1&id=4159
The Next "it" Product

06/07/06
John Rubino

While precious metals were getting whacked again today
and arguments were raging about whether this is a
healthy correction or the end of the run (see the
mainstream's take in Financial Times), the Wall Street
Journal gave silver investors a reason to stop
worrying and start buying. In an article titled "This
War Against Germs Has a Silver Lining", the Journal
notes that the consumer products industry has suddenly
discovered that silver 1) kills germs without hurting
people, and 2) can be added to practically anything:

   "Now, silver is showing up as a bacteria-and
odor-fighting material in a range of contemporary
consumer products, from sports socks to washing
machines. Specialty retailer Sharper Image recently
introduced a line of plastic food containers infused
with silver nanoparticles that are intended to keep
food fresher. The boxes, priced at $69.95 for a set of
12, have drawn positive reviews at Amazon.com, which
sells Sharper Image products -- including one owner
enthusing about strawberries staying fresh for 14
days.

   In March, South Korea's Samsung Electronics
launched a new washer in the U.S. that uses silver
ions to sanitize laundry. Plank, a small Boston
company that sells Yoga accessories, recently
introduced Cor, a soap with silver as the main active
ingredient. The company says its supplier is also
developing silver-imbued shampoo and toothpaste.

   About three years ago, consumer products
incorporating silver as an antimicrobial ingredient --
some made using nanotechnology to bond materials at a
molecular level -- took off in Asia. Now some
observers believe they are poised to become big in the
U.S.

   'Silver nanoparticles may very well become the
next 'it' product, much like antibacterial soaps that
took the consumer sector by storm a decade ago,' says
Marlene Bourne, president of Scottsdale, Ariz.-based
Bourne Research, which specializes in emerging
technologies."


What this means is that silver, already in short
supply because of rising industrial demand and the
voracious appetite of the new iShares Silver Trust
ETF, is about to attract a new category of buyers.
Another positive: Where the silver used in many
industrial applications can be recycled, and the
bullion now being bought and stored by the ETF can be
dumped back on the market with a keystroke, silver
used in consumer products is pretty much gone for
good. No one will bother taking socks and shirts with
silver threads to a recycling center (at anything
close to today's silver prices, at least). Instead
they'll just throw them away or donate them to the
local Salvation Army. The silver built into the new
generation of washing machines is gradually leached
off and sent down the drain. Ditto for the silver
particles in soap, shampoo and toothpaste.

These new uses for silver, in other words, take it off
the market permanently. The more popular they are, the
less silver there is in the world's warehouses to
satisfy investment demand. As InvestmentRarities' Ted
Butler is fond of pointing out, there's already a
looming shortage of silver sufficient to send the
price into triple digits. And now the depletion rate
of the world's remaining silver is headed into
overdrive. I think this answers the question of
whether today's sell-off is a buying opportunity.

Copyright © 2006 http://www.dollarcollapse.com


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