Yeah, what he said! 

> -----Original Message-----
> From: [EMAIL PROTECTED] 
> [mailto:[EMAIL PROTECTED] On Behalf Of Dave Koontz
> Sent: Tuesday, December 27, 2005 2:42 PM
> To: sniffer@SortMonster.com
> Cc: 'Pete McNeil'
> Subject: RE: [sniffer] Last chance to renew at the old price!
> 
> Thanks for the explaination.  While this is all fine and 
> good, the reality
> is that many IT shops are on fixed budgets outside of their 
> control.  I can
> justify a 10-15% increase to our CFO, but over 50% will get shot down
> immediately.
> 
> The fact that you haven't raised prices in years is noble, 
> but if you need
> additional revenue, you should phase the increases in over a 
> period of time,
> or a modest increase each year.  Some customers simply can 
> not turn up the
> cash buckets into over-drive whenever you deem you need a 
> substantial cash
> influx.
> 
> You've got a great product, and I would really hate to lose 
> it as a tool.
> What will the Educational Institution pricing look like?
> 
> 
> -----Original Message-----
> From: [EMAIL PROTECTED] 
> [mailto:[EMAIL PROTECTED]
> On Behalf Of Michael Murdoch
> Sent: Tuesday, December 27, 2005 2:14 PM
> To: sniffer@SortMonster.com
> Cc: Pete McNeil
> Subject: RE: [sniffer] Last chance to renew at the old price!
> Importance: High
> 
> Hi Folks,
> 
> Actually, here is some more detail as to the reasons for the 
> price increase.
> In addition, please bear in mind that that prices haven't 
> been raised in
> approximately 2 years and even with this increase we are priced very
> competitively. 
> 
> The new feature/benefits and more to come are as follows:
> 
> * In the past 6 months we have more than doubled the number 
> of updates per
> day and we will continue to increase our bandwidth and the 
> speed of our
> updates.  
> 
> * We have more than tripled our staff to improve our 
> monitoring, support,
> and rule generation capabilities.  Come January, we are again 
> doubling this
> staff as the black-hats have gotten much more sophisticated 
> and this has
> become a 24x7 battle.  Even Pete needs to sleep sometimes. :-)
> 
> * We are adding new R&D programs for AFF/419 spam and Malware 
> mitigation
> (many of the results from these projects have already been 
> implemented).
> 
> * During this next year as part of our continuous improvement 
> policy we will
> continue to roll out new features and enhancements such as 
> fully automated
> reporting, in-band real-time updates, an optimized message processing
> pipeline, image and file attachment tagging, advanced header structure
> analysis, enhanced adaptive heuristics, improved machine 
> learning systems,
> real-time wave-front threat detection, and many more...
> 
> It's important to recognize that many of our improvements 
> don't require new
> software to be installed on the client side since they are 
> delivered through
> rulebase enhancements. Though this often causes our work to 
> go unnoticed, it
> is actually a design feature since it means that your 
> installation requires
> very little maintenance. This translates to lowered 
> administration costs and
> higher reliability.
> 
> As a result of this "reliability-first" design strategy, it 
> may not always
> be obvious that our service is constantly being improved and 
> enhanced - we
> never stand still ;-)
> 
> We'd hate to see any of you go, but please do compare us with other
> services.
> I'm sure that you'll find we're well worth the money, but 
> it's always good
> to keep your options open. In fact, best practice these days for spam
> filtering is to use a blended approach that leverages many 
> services. We
> personally encourage that for best results.
> 
> Please let me know if you have any questions.  Thank you for 
> your feedback
> and business!
> 
> Sincerely
> 
> Michael Murdoch
> The Sniffer Team
> ARM Research Labs, LLC
> Tel. 850-932-5338 x303 
> 
> 
> -----Original Message-----
> From: [EMAIL PROTECTED]
> [mailto:[EMAIL PROTECTED] On Behalf Of Fox, Thomas
> Sent: Tuesday, December 27, 2005 1:03 PM
> To: sniffer@SortMonster.com
> Subject: RE: [sniffer] Last chance to renew at the old price!
> 
> I said the same thing, and the response was, basically,
> "We haven't raised the price in a long time, we need
> the money, like it or lump it." 
> 
> > -----Original Message-----
> > From: [EMAIL PROTECTED] 
> > [mailto:[EMAIL PROTECTED] On Behalf Of Dave Koontz
> > Sent: Tuesday, December 27, 2005 1:57 PM
> > To: sniffer@SortMonster.com
> > Subject: RE: [sniffer] Last chance to renew at the old price!
> > 
> > Pete, why over a 50% increase?  That seems rather drastic....
> >  
> > 
> > -----Original Message-----
> > From: [EMAIL PROTECTED] 
> > [mailto:[EMAIL PROTECTED]
> > On Behalf Of Pete McNeil
> > Sent: Tuesday, December 27, 2005 12:42 PM
> > To: sniffer@sortmonster.com
> > Subject: [sniffer] Last chance to renew at the old price!
> > 
> > Hello Sniffer folks,
> > 
> >   This is just a friendly reminder that prices will be going up
> >   January 1.
> > 
> >   You can add a year to your SNF subscription at the 
> current price if
> >   you renew before January 1.
> > 
> >   Details are here:
> > https://www.armresearch.com/message-sniffer/forms/form-renewal.asp
> > 
> > Thanks,
> > _M
> > 
> > Pete McNeil (Madscientist)
> > President, MicroNeil Research Corporation Chief SortMonster
> > (www.sortmonster.com) Chief Scientist (www.armresearch.com)
> > 
> > 
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> > 
> > 
> > 
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