Don't assume without proof that AMA sold the list itself to this company. 
They are smarter than that. Typically, I think the way it works is the mail 
merging and labeling and shipping happens at AMA,  it has to, otherwise, 
there's 
little to stop the marketing guys with the video from re-selling the list to 
others or re-using it themselves, and then AMA would only get to sell or "rent" 
the list information once. That would be REALLY stupid, criminally stupid. By 
holding the list to themselves, they ensure they retain it's value for 
re-selling over and over.  If they ARE just handing over a CD ROM of addresses 
to 
anybody who pays for it, the management need to be severely censured for bad 
management practices. So you don't like the DVD, it's your right not to pay for 
anything you didn't ask for.  I think if you look thru your membership fine 
print, you can specify someplace that you opt out of any such lists for similar 
future projects.

I don't blame the Academy for seeking revenue enhancements other than across 
the board dues increases. Those are never popular, yet more than ever modelers 
need the Academy  for it's help in keeping and getting fields and permissions 
in a world where the free space grows tighter every year.  And we need their 
good offices lobbying for our interests for spectrum space as well, it's 
always under threat from more "commercial" interests.  All that DOES take 
money, 
believe it or not. Voluntary contributions like this DVD idea may help defray 
costs, if they are executed properly.  Whether that is the case here is not 
something I care to debate, not having a dog in that particular fight and not 
having seen the video in question.  I will say I have a bunch of their old 
videos 
from the 80's and 90's that we used in club outreach and public mall show 
efforts and they were quality product for their era.

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