Hi Guys,
I am looking at some marketing plans for a new
company that makes electronic components for RC. They will have a
respectable budget for marketing and I am trying to help them spend it
wisely.
I'd like to know your thoughts on marketing
--
1. Do your dollars follow print ads, web banners on
RC Groups/RC Universe, or the advice of your flying buddies? Do you attend any
of the RC sales conventions?
2. Do you find your Local Hobby Shop a valuable
resource on choice of electric motors and controllers? Do you buy locally or
online?
3. What are your deal makers/deal breakers for
electronics such as controllers, servos, receivers -- ie, is price your main
concern, quality (and how do you decide that something is quality), or perhaps
made (and serviced) in the USA vs. overseas for manufacture, support and
service?
4. How many electric planes do you buy/make a
year?
5. Would a company's support of (your
club's) events with prizes or advertising be a factor which would help you
choose their product of equivalent price and capability over another
manufacturer's offering?
I would really appreciate your input. RC is a
small community and every little bit of support helps -- helps the hobbyist,
helps the events, and helps the manufacturers pay their bills so that they can
develop and make cool products available at the most reasonable prices so we can
all go out and fly.
Thank you in advance for your time!
Lee Estingoy
(913) 685 8291
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- [RCSE] RC Marketing questions Lee Estingoy
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- [RCSE] Re: RC Marketing questions RCDC