This might be written just for you:
http://opensourceconnections.com/blog/2014/12/08/title-search-when-relevancy-is-only-skin-deep/

Merchant would be same as title = short text

Regards,
   Alex.
Personal: http://www.outerthoughts.com/ and @arafalov
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On 10 December 2014 at 10:00, Antoine REBOUL
<antoine.reb...@plebicom.com> wrote:
> hello,
>
> I have a question , I do not know if there is a solution ...
>
> I will index and search a field named " Libel " .
> I use a " synomims " file.
>
> I have for example the following line in my file synonyms " ipad = > Apple,
> Priceminister , Amazon"
>
> Research on iPad gives me much Apple, and Amazon Priceminister ( expected
> result)
> But when I am searching "Apple", i want that the merchant Apple is returned
> first.
> This is not the case , in fact, it is Amazon who gets the first place.
>
> Sorry for my poor English , I'm using a translator.
>
> Best Regards.
>
> *Antoine Reboul*
> Responsable Comparateurs / Plateforme emailing
> Plebicom -  eBuyClub - Cashstore - Checkdeal
>
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