Recalling a Recall
Federal Agency Ends Callback
Of Faulty Fire Sprinklers
In First-Ever Reversal
By CHRISTOPHER CONKEY
May 1, 2007; Page D1

Almost every day, the Consumer Product Safety Commission initiates a recall
of a snowmobile, battery or other product seen as a safety hazard. Today, it
will announce for the first time that it is doing just the opposite: ending
a recall despite millions of faulty units still in use.

 
In 2001, following reports that some fire sprinklers made by Central
Sprinkler Co. failed to work during fires, the CPSC negotiated a massive
recall of 35 million sprinkler heads used in apartments, schools, hospitals
and other commercial buildings. New Jersey-based Tyco International, which
acquired Central Sprinkler, agreed to pay for replacement parts and the
labor to install them.

Many of the bad sprinkler heads have since been replaced, and Tyco says it
may spend $500 million on the effort, likely making it the most expensive
recall in CPSC history. But there are still roughly 13 million potentially
dangerous units in use, either because building managers don't know about
the recall or haven't yet taken action. Now, the agency says it will end the
sprinkler recall in four months, hoping that the finality of a deadline and
one last wave of publicity will prod the remainder to sign up.

The decision, which will relieve Tyco of having to pay for replacements and
labor if building managers don't apply by the Aug. 31 deadline, is a bit of
an experiment by the CPSC, and it shows how the agency is wrestling with
some tough questions: How can it make recalls more effective, and will more
people take advantage of recalls if the time period for doing so is
shortened?

Recalls, such as a recent one concerning tainted pet food, are occasionally
big news, but most come and go with little notice by consumers. For some
time, the CPSC, which examines the broadest spectrum of consumer products
that aren't food, drugs or cars, has been struggling to find ways to change
that.

In 2003, the three-member commission considered a petition from safety
advocates that would have required manufacturers to include
contact-information cards with products, enabling them to directly notify
some consumers of a recall. The proposal was similar to one long mandated
for makers of child safety seats by the National Highway Traffic Safety
Administration. That requirement, a 2002 NHTSA study found, resulted in
higher product-registration and recall-participation rates.

Ultimately, two CPSC commissioners voted against the contact-information
card proposal on the grounds that it was vague, costly and unlikely to have
a major impact; another commissioner essentially voted for the petition
because he felt the issue deserved more attention. At the time, CPSC
Chairman Hal Stratton, who voted against the proposal, said a
"comprehensive" review of recall effectiveness was under way and a major
study would be concluded in 2004.

Yesterday, CPSC spokeswoman Julie Vallese said that the review cited by Mr.
Stratton, who left the agency last year, is continuing and the commission is
exploring ways to use technology to improve outreach to consumers. She cited
a recent CPSC move to allow consumers to receive email notices when products
they care about are recalled. "The agency is always trying to find new and
effective ways to reach out to consumers," she says.

In the sprinkler case, the agency's decision to grant Tyco's request to end
the recall represents a calculated gamble that more building managers will
hear about the recall and act on it sooner if a deadline is in place than if
the program were to continue indefinitely. Many superintendents inspected
their sprinklers and signed up for the recall in the two years after it was
announced, but the pace has slowed in recent years.

"Whoever hasn't participated, we want them to act now," says Howard Tarnoff,
the CPSC attorney who is handling the sprinkler case. "We think there's
going to be a surge."

Tyco thinks this is a good way to proceed, too. "Because of the pattern of
responses having dropped off ... we want to give one final push," says Anne
Buchanan, a spokeswoman for Tyco Fire & Building Products. "We encourage all
building and homeowners to check to see if they have these affected
sprinklers and are eligible for free replacement."

 
But the CPSC's decision also carries the risk that some building managers
won't hear about the recall or take action by the deadline. It will also
test the ability of fire marshals, distributors and others involved in
identifying sprinkler systems that need to be replaced.

Washington state's fire marshal office has been particularly aggressive in
its efforts to get faulty systems changed out. The office secured money to
pay for two deputy fire marshals to scour the state looking for buildings
still using the problematic systems. So far, according to Anjela Foster,
assistant state fire marshal, they have located 800,000 sprinkler heads in
need of replacement.

But that's only "pretty close to the halfway point," Ms. Foster says. She
estimates there are roughly two million defective sprinklers in need of
replacement and it will take five years to get them all replaced. "If the
recall ended, the effect to us would obviously be people wouldn't be able to
turn in claims," she says. "We would like to have enough time to get into
the remaining facilities."

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