I guess we'll have to agree to disagree on this because I don't think it
takes a lot of conversation to set people straight when it comes to
technical truths and frankly, most of the people I know don't believe the
satirical themes they see in TV commercials... well, except for the
Budweiser commercials - those are all true.

Bob Caputo, CFPS
VP National Accounts
Fire & Life Safety America


-----Original Message-----
From: sprinklerforum-boun...@firesprinkler.org
[mailto:sprinklerforum-boun...@firesprinkler.org] On Behalf Of
craig.pr...@ch2m.com
Sent: Monday, March 23, 2009 12:37 PM
To: sprinklerforum@firesprinkler.org
Subject: RE: Southwest Airlines FALSE advertisement

Probably because when we talk about sprinklers people will say "I don't want
sprinklers because of what they do, you know like in that XYZ commercial."
Convincing them otherwise becomes an uphill battle because despite our best
efforts they already have developed a negative mindset due to their belief
that everything they see on TV must be true.

It's amazing how many technical people have such wrong ideas when it comes
to sprinkler protection due to TV shows, movies and other visual fiction.

Craig L. Prahl, CET   
Fire Protection Specialist
Mechanical Department
CH2MHILL
Lockwood Greene
1500 International Drive
PO Box 491, Spartanburg, SC  29304-0491
Direct - 864.599.4102
Fax - 864.599.8439
craig.pr...@ch2m.com
http://www.ch2m.com 


-----Original Message-----
From: sprinklerforum-boun...@firesprinkler.org
[mailto:sprinklerforum-boun...@firesprinkler.org] On Behalf Of
bcap...@cox.net
Sent: Monday, March 23, 2009 12:29 PM
To: sprinklerforum@firesprinkler.org
Cc: Daniel DeDominic
Subject: RE: Southwest Airlines FALSE advertisement

I saw the commercial and I thought it was funny.  I don't understand why we
get so upset as an industry when we see these un-realistic depictions of
sprinklers.  It's not like all the other comedic stuff we see in advertising
or sitcoms represent reality... besides, it gives us an opening to further
public awareness of fire sprinklers.

I think the more sprinklers in commercials the better - even if they are
deluge system.  Light em up!

Bob Caputo
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