Bliss GVS Pharma Ltd. (BLISS) is the largest manufacturer of suppositories
in the world, with presence in more than 29 African countries (expect South
Africa & Botswana). It is also engaged in manufacture of pessaries and
female contraceptives. It is the largest branded player in Africa with
revenues of INR 270 crs and over 400 brands registered. The company
operates four manufacturing units in Palghar besides one injectable and one
ointment manufacturing facility under its subsidiary Bliss Indasi Life
Sciences and Kremoint Pharma Pvt. Ltd. respectively. The Indian branded
business forms small portion of its portfolio with INR 30 crs of revenues
supported by ~100 MRs.

Why we met the company • BLISS has been consistently making EBITDA margins
of ~30% over the last 5 years. What is driving such margins for the
company?
• The company has reported a growth CAGR 17% over FY11-15, what is the
future outlook for the company?

Key Management Takeaways Business Highlights • Suppositories contribute 20%
of its revenues, where as anti-malaria is contributes the  40% to the
topline where its largest brand is “Lonart”
• BLISS received the EU GMP approval recently, which will help it target
European markets
• Is engaged in contract manufacturing of Suppositories for a large number
of pharma players, including Sun Pharma, Intas Pharma, Cipla etc. the
company has recently received an order from Boehringer Ingelheim as well
for a product that was earlier being manufactured by Cadila.
• Cadila’s packaging is in the aluminium form, which requires
refrigeration, while Bliss products have PVC packaging.
• Cadila is the only other player manufacturing suppositories in India and
has only 1-2 products like paracetemol.
• Given the fact that there are no artensunate suppositories available
currently, the product has substantial potential once Bliss receives WHO
approval

Moat • Suppositories are a high entry barrier segment due to technological
complexity, and high investment cost to set up the plant. Cost for setting
up 1 line in the plan is 1.8 mn euro.

Capex
• The company is also adding a capacity to manufacture 2 billion tablets a
year, for which it has spent INR 20 crs of capex and is anticipating INR 50
crs additional capex requirement over the next 1-2 yrs

Receivable days
• BLISS routes its products for the Francophone market through Paris, after
which it has national level distributors appointed. The company also uses
the sea route to transport its products to Ghana, Nigeria, Kenya etc. With
45-60 days in transit and delays on both ends, the company operates on a
debtor cycle of 180 days. It is currently taking measures to reduce it to
120 days

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