Of course I agree with you that less barriers the better but I think we need to pick our battles. With current state of the downloads page I'd expect the conversion rate to near the 0%. It takes a *lot* of extra clicks to achieve the same.
I propose that we * Rewrite the downloads page offering *simple* instruction only for Soas and Virtualbox. * Keep the current page somewhere on the wiki, prominently linked, it's fine for techies. * Start measuring conversion rate. I suspect we don't have a way to count the number of users that managed to reach the Sugar home. But measuring completed downloads would be a start. * Gradually get rid of as many barriers as possible and see how the rate is affected. On Friday, 8 November 2013, Sean DALY wrote: > Of course it doesn't stop us from marketing, but it adds two extra hurdles > for teachers to deal with (the GPL VirtualBox installer + the PUEL > extension pack necessary for passthrough USB support). So techies won't > care, but I guarantee a percentage of teachers will. It's a well-documented > axiom of internet marketing that you lose up to 50% of prospects with every > additional click - this is precisely why Amazon deployed 1-click purchases. > With three clicks instead of one, I hope we don't lose 20%, 30%, 50% of > interested teachers. After all, there's already a barrier: the huge size of > the downloads. > > It's obvious given our limited resources we need to evaluate our most > resource-effective ways of publishing prepared VMs. This is what I had in > mind about approaching Oracle. But we need to try to maximize our potential > conversion rate without additional hoops. I'd be happy with anything over > 10% (software/SaaS average rate is roughly 7% [1]), and we won't even be > gating the download in a contact form. > > My proposal two years ago to make VMs the preferred method for teachers to > try Sugar met with opposition from Peter and others who preferred SoaS. > > Sean > > [1] > http://www.marketingsherpa.com/article/chart/average-website-conversion-rates-industry# > > > On Fri, Nov 8, 2013 at 5:49 PM, Daniel Narvaez > <dwnarv...@gmail.com<javascript:_e({}, 'cvml', 'dwnarv...@gmail.com');> > > wrote: > >> Do we really need a single installer? I mean I see it would be ideal but >> it feels like it might be tricky licensing, implementation and maintenance >> wise. >> >> From what I understand from Thomas, after installing VirtualBox, it's >> just downloading and clicking on an icon (I should really try it but I'm on >> a bad connection these days). It might not be perfect but it doesn't really >> sound bad, what is stopping us marketing Sugar this way really? >> >> >> On Friday, 8 November 2013, Sean DALY wrote: >> >>> Not only doable, has been done for some time now [1,2] and is >>> multi-platform (& what I use to demo Sugar on a Mac) >>> >>> The Oracle PUEL license [3] very interestingly permits free >>> redistribution for educational purposes, opening the possibility of a >>> single installer, ideal for our needs. >>> >>> In the past I have suggested approaching Oracle for a marketing >>> partnership under a CSR (corporate social responsibility) banner. >>> >>> Sean >>> >>> 1. http://wiki.sugarlabs.org/go/VirtualBox >>> 2. https://wiki.sugarlabs.org/go/Sugar_Creation_Kit/VirtualBox >>> 2. https://www.virtualbox.org/wiki/VirtualBox_PUEL >>> >>> >>> >>> On Fri, Nov 8, 2013 at 1:25 PM, Gonzalo Odiard <gonz...@laptop.org>wrote: >>> >>>> At least the virtualbox looks doable and a good way to show Sugar. >>>> >>>> Gonzalo >>>> >>>> >>>> On Thu, Nov 7, 2013 at 9:44 PM, Daniel Narvaez <dwnarv...@gmail.com>wrote: >>>> >>>>> On Thursday, 7 November 2013, Sean DALY wrote: >>>>>> >>>>>> The larger problem is the absence of a marketing strategy, we need to >>>>>> know where we are going to communicate effectively. In particular, we >>>>>> need >>>>>> to choose and implement how to offer Sugar tryout to teachers and >>>>>> journalists. >>>>>> >>>>> >>>>> I can think of a couple of approaches >>>>> >>>>> * Get Sugar running well on the CuBox-i. Find budget to buy a few of >>>>> those to distribute to chosen journalist and teachers. Try to partner with >>>>> SolidRun to offer Sugar as an out-of-the-box installation option. >>>>> >>>>> * Make it easy to run Sugar inside VirtualBox on Windows and OS X. >>>>> Without having investigated too deeply it seems that a two step process >>>>> would be both realistically implementable and easy enough for the user >>>>> >>>>> 1 Install virtualbox >>>>> 2 Install a Sugar application (which would take care of setting up the >>>>> appliance). >>>>> >>>>> Thoughts? Other ideas? If we can agree on one or two concrete, >>>>> realistic approaches, I think we can at least attempt to get them done for >>>>> 3.102. >>>>> >>>>> >>>>> -- >>>>> Daniel Narvaez >>>>> >>>>> >>>>> _______________________________________________ >>>>> Marketing mailing list >>>>> market...@lists.sugarlabs.org >>>>> http://lists.sugarlabs.org/listinfo/marketing >>>>> >>>>> >>>> >>> >> >> -- >> Daniel Narvaez >> >> > -- Daniel Narvaez
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