Dear Paul,

Many thanks for your note on the use of
your Business Logo by a local Newspaper
here in Cambridge.

I very much take all your points.  I also
echo Steve Lelievre's comments.

If you use someone else's photograph,
drawing or idea, then you should say
so even if the person is long dead and
the material is out of Copyright.

In the case of your business logo I
took a look at:

  http://commons.wikimedia.org/wiki/File:Analemmatic_%28Human_Sundial%29.png

As you say in a follow-up, the author
of this image is Douglas Hunt.  The
"permission status" is that it has
been released under the GNU Free
Documentation License.

I guess that is all a Newspaper would
want to know.  This image seems to be
free for anyone to use anyway they
like.

The permission status seems to allow
you to modify the image too.  As far
as I can tell, you COULD follow up
Mac Oglesby's suggestion.  As ever,
he makes good sense!  While you are
at it you could have the user taking
up the Bill Gottesman stance (which
I explain below).

Of course, you should acknowledge all
three of Douglas, Mac and Bill.  I
would myself!

The GNU agreement for this kind of
permission status adds:

  Content in the public domain may not
  have a strict legal requirement of
  attribution ... but attribution is
  recommended to give correct provenance.

I would certainly give attribution if
I used this image and it would be to
Douglas Hunt.  I am not quite sure
what your agreement is with him...

On the  sunclocks.net  home page there
is no mention of Douglas Hunt against
the image.  Shouldn't there be?

Alas, I still do not know much about
this new sundial.  I was present at
the opening, in pouring rain, and
no one I spoke to had the slightest
understanding of sundials.  No one
could answer any of my questions
about the designer and/or maker.

The idea seems to have been that of
Vernon McElroy who died in 2012.  I
don't know whether he actually came
up with a drawing but I gather that
he did have some understanding of
sundials.

I have heard that the stones were cut
by a company in York, England, but
they just did as asked.

I spoke to the guy who laid the stones
but he was just following a drawing.
He didn't know what he was doing or
where the design came from!

There is something much more worrying
about this story than merely using
your business Logo without any kind
of citation...

At a cursory glance, the whole design
seems to be an implementation of the
Douglas Hunt image.  The actual sundial
includes the outer ring running from
7 to 6 rather than from 6 to 6.  To
be sure Roman Numerals are used but
otherwise it looks like your Logo.

You ask about the "Bill Gottesman stance".

This is a rather frivolous example of my
own pedantry when it comes to citations!

When I was at the NASS Asheville meeting
in 2012, Bill explained that when using
an analemmatic sundial, you should stand
with your feet just a few inches apart.
You then turn so that, through the shadows
of your legs, you get a very narrow triangle
of light on the ground.  The tip of the
triangle indicates the time.

This is a very simple idea but it wasn't
mine!!  Maybe it wasn't Bill's either?

Frank King
Cambridge, U.K.

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