>Does that strange Swatch format remind anyone else of the
>bizarre French Revolutionary calendar?

No... because it isn't a format, it's a fad.  True, producers drive
innovation (Deming), but they must fill some need.  Call me stodgy or
{_______________}, but I and others I have asked can find no need met by
this.  Rather, it is a solution looking for a need.  These typically just
fade away, hence I dubbed it a fad.

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