On 2/28/07, Randall <[EMAIL PROTECTED]> wrote:



Then you would care to share your results?  But, my guess (yes, a guess,
not
a calculation) would be that someone staying local to their home and
either
seeing a FREE screening of the movie, or seeing it on television would
result in lower GHG emissions compared to the GHG emissions of many people
traveling to some central location, along with all the extra people needed
traveling to such an event to make it possible.


But, would that central event cause more people, or a great percentage of
the people who saw it, to adjust their behaviour with regards to greenhouse
gasses.   Just for the sake of argument, say that 10 people in a certain
community see it in their own homes, and 80% of them modify their behaviour
because of seeing it.  8 people lowering their emissions, with very little
emissions to make them take this action.  But if you have a great big party
and 50 people come.  Because of the social effects of seeing everyone else
there, it makes a bigger impact on them than just watching it at home (peer
pressure -- if they see it at home, they can decided to do something, but
then back out because no one is holding them to do what they privately
decided to do, but if their neighbors and friends are there, and they all
promise in the excitement of the big event to all take public transportation
two days a week instead of driving -- they can't as easily back out, because
they told someone else they'd do it).   But, in a bigger crowd, you also
have a higher percentage of "non-believers" than in the self selected crowd
that sees it in their own home.  People who their brother or co-worker
dragged to this event.  So, this cancels out alot of the social pressure
from seeing it as a group.  Only half of the people modify their behavior.
That's still 25 people -- three times as many.  Did having the big even
cause three times as much emissions as people seeing it in their houses?
That's the cost/benefit equation that we're talking about here, it seems to
me.   It's way complicated to really calculate this, but I think that the
peer pressure effect could cause a much higher incidence of modification of
behaviour, compared to individual viewing and action, and therefore outweigh
the higher emissions necessary to build to the scale where peer pressure
occurs.

Z
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