Also:

Who is Spending What on Lobbying?

The following totals are for the first quarter of 2009.

1) $42 Million: Health Care, Health Insurance, & Pharma
2) $31 Million: Oil
3) $20 Million: War
4) $17 Million: Telecoms
5) $15 Million: Financial
6) $10 Million: Automotive
7) $7 Million: Life Insurance
8) $6 Million: Biotech

See a full list of what specific corporations are investing in 
sculpting public policy in their favor:
http://www.organicconsumers.org/articles/article_18394.cfm

-----

http://www.bloomberg.com/apps/news?pid=20601109&sid=ag9sosR7ZW3g

Wall Street Sets Campaign on 'Populist Overreaction'

By Robert Schmidt

June 25 (Bloomberg) -- Wall Street's largest trade group has started 
a campaign to counter the "populist" backlash against bankers, 
enlisting two former aides to Treasury Secretary Henry Paulson to 
spearhead the effort.

In memos of confidential meetings with top financial executives, the 
Securities Industry and Financial Markets Association said it began 
this month the "execution phase" of the operation, which pledges to 
"embrace change" and accountability. The plan targets policy makers 
and the media in New York, London, Washington and Brussels and calls 
for a "city-by-city, grass roots" approach.

The securities industry "must be perceived as part of the solution, 
which will allow it to better defend against populist overreaction," 
the documents, prepared for a June 17 meeting of SIFMA's board, said.

The board meeting minutes and staff-written papers, obtained by 
Bloomberg News, outline the program crafted by polling, lobbying and 
public relations companies paid at least $85,000 a month. The memos 
provide a glimpse, in often candid language, into how Wall Street is 
grappling with its pariah status.

"It is imperative that in this historic period of reform, the 
industry be recognized as playing a positive role in seeking change 
and providing solutions to the problems we face," one of the 
documents said. "There is currently widespread skepticism about the 
industry's commitment to this needed change."

Lobbying Congress

The internal papers call for using regional securities firms, many of 
which have escaped notoriety in the financial crisis, to push the 
industry's message with their local members of Congress. The plan 
notes that brokers across the country can also be used.

"The foot power of the private client group has proven to be 
effective in blunting populist messages in the past," said board 
member Paul Purcell, chief executive officer of Milwaukee investment 
firm Robert W. Baird & Co., according to the minutes of one meeting.

To advise on the strategy, the trade group turned to a bipartisan 
roster of consultants. Such advice doesn't come cheap and SIFMA is 
discussing dipping into its reserves to cover some of the costs, 
according to one memo.

Michele Davis, Paulson's former spokeswoman, and Jim Wilkinson, his 
former chief of staff, are among those leading the effort. SIFMA is 
paying their firm, Brunswick Group LLC, a monthly retainer of 
$70,000, the documents show. Both Davis and Wilkinson declined to 
comment. Paulson left office in January.

Democratic Pollster

Assisting them is a Democratic polling company, Brilliant Corners 
Research and Strategies, which is paid $5,000 a month. It is run by 
pollster Cornell Belcher, who worked on President Barack Obama's 
campaign. BKSH & Associates Worldwide, a lobbying firm chaired by 
Republican strategist Charlie Black, signed on for $10,000.

In response to questions about the push for an image makeover, SIFMA 
President Timothy Ryan said the organization has taken a lead 
advocating for a federal systemic risk regulator and has pushed for 
increased government power to wind down financial firms that don't 
own banks. He also touted the group's recently issued recommendations 
on executive compensation.

"This effort, which is not uncommon for a trade association, is 
designed to ensure our ideas for improved accountability, oversight 
and transparency are heard by the widest possible audience," Ryan 
said.

Industry's 'Duty'

The industry has "a duty to help craft a solution, so we'll continue 
leading by example in our efforts to properly safeguard our financial 
system and serve the needs of the overall economy, local communities 
and individual investors," he added.

SIFMA represents about 600 securities firms, brokerages and 
asset-management companies. It counts among its members the biggest 
U.S. banks, including Goldman Sachs Group Inc., Citigroup Inc. and 
JPMorgan Chase & Co., which have received capital injections from the 
$700 billion Troubled Asset Relief Program. Bloomberg Tradebook, a 
broker-dealer subsidiary of Bloomberg News's parent Bloomberg LP, 
also belongs.

While financial companies' lobbying clout has been reduced in the 
crisis, SIFMA's memos said that Wall Street can't afford to be left 
out as the Obama administration and Congress push for increased 
oversight, executive-pay limits and other restrictions likely to 
affect the industry for decades.

"The mess is so big that we all have to work together," minutes from 
one meeting said.

'Lot of Anger'

The group's polling "indicated that there is a lot of anger out there 
and feelings that the industry is not focused," the minutes said. 
While "Wall Street and CEOs" received low scores, local banks and 
brokers got better marks.

That tracks with a new poll by ShareOwners.org, an Internet site 
backed by investor advocates.

The survey of 1,256 U.S. investors through Opinion Research Corp. 
found 34 percent are "angry" about "the debacle on Wall Street and 
the related failure of regulatory oversight," ShareOwners.org said. 
It found 58 percent are "less confident in the fairness of the 
financial markets" today than a year ago, the company said.

The outside consultants join SIFMA staff for a daily 10:00 a.m. 
conference call, "given the importance, complexity and real-time 
nature of the campaign style-implementation," according to one of the 
memos.

Still, that kind of approach may not be enough for Wall Street to 
lift its reputation, said Bill Brown, a visiting professor at Duke 
University School of Law in Durham, North Carolina.

"It's right for them to try to come back from this, but they have to 
realize that they are not going to be reborn into what they were," 
said Brown, who was global co-head of listed derivatives at Morgan 
Stanley. "The best P.R. comes from doing good, not from having to 
manage your image."

To contact the reporter on this story: Robert Schmidt in Washington 
at [EMAIL PROTECTED]

Last Updated: June 25, 2009 14:21 EDT


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