Hi folks - sorry, I didn't realize that Mark's blurb only mentioned the
roundtable's time in his note to me....

---------------------

Hi Gay,

I am writing to ask if you would help me get word out about next week's
roundtable discussion, *Green Innovation: Challenges & Opportunities*, with
2009 Iskol Lecturer Bill McDonough, author of *Cradle to Cradle*.  The
discussion will take place 10:30am - 12:00pm in 423 ILR Conference Center.
A description of the panel is below.  This is an excellent opportunity for
students, faculty, and staff to engage with McDonough in a more intimate
setting.  Any encouragement you could give your students and colleagues for
attending the session would be appreciated.  Any and all are welcome!



Please note that attendees may choose to submit their questions prior to
Tuesday to me [email protected].



Thanks,



Mark



Mark B. Milstein, PhD

Director, Center for Sustainable Global Enterprise │ Lecturer of Strategy,
Innovation & Sustainable Global Enterprise

Johnson Graduate School of Management │ Cornell University

405 Sage Hall │ Ithaca, NY 14853

Tel. 607.255.4982 │ Fax 607.255.5057 │ [email protected]





Roundtable Title: *Green Innovation: Challenges & Opportunities*



Location:           *423 ILR Conference Center, Cornell University*



Moderator:         Mark Milstein, Director Center for Sustainable Global
Enterprise, Johnson School



Panelists:          William McDonough, William McDonough + Partners

                        Professor Anil Netravali, College of Human Ecology

                        Professor Sheila Danko, College of Human Ecology



Roundtable Description: As opposed to past years where forums like this were
cast as a debate or point/counterpoint, we are striving to cultivate an
interactive dialogue between panelists as well as the audience.  The focus
of the roundtable discussion will be the implementation and scaling
challenges of designing and commercializing ideas and technologies within
the sustainability context.  A key question to consider is: how do we get
there from here?  Incumbent technologies, embedded assets, even heuristics
and biases often impede progress toward developing more effective approaches
for dealing with our most difficult issues, including climate change,
ecosystem degradation, and poverty.  Each panelist brings a slightly
different perspective and set of experiences with which to explore this
topic.  Themes likely to be touched upon during the discussion will include:



-          The adoption and diffusion processes of ideas as well as
technologies

-          The nature of effective leadership and personal growth

-          The role of values in entrepreneurial ventures

-          The impact of organizational size on innovation and creativity

-          Future trends in design and clean technologies

-          The role of a systems framing of sustainability problems in the
design process

-          Challenges or opportunities in today's economic climate


-- 
----------------------------------------------------
Gay Nicholson, Ph.D.

607-533-7312 (home office)
607-220-8991 (cell)

1 Maple Avenue
Lansing, NY 14882
[email protected]

Sustainable Tompkins
Program Coordinator
www.sustainabletompkins.org
_______________________________________________
For more information about sustainability in the Tompkins County area, please 
visit:  http://www.sustainabletompkins.org/

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