Well said John. I think in its desire for relevance the BBC has lots its way.
Sandy -------------------------------------------------------- Mr. Sandy Finlayson Philadelphia, PA 'Nothing makes a man more reverent than a library' Sir Winston Churchill -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of John Figliozzi Sent: Thursday, September 20, 2007 3:52 PM To: Shortwave programming discussion Subject: Re: [Swprograms] Fwd: Be first to hear BBC World Service's new sound I will say this. At one time, the BBCWS really had a distinctive "sound" and style. The minute I tuned them in (and this was on receivers of old that didn't have the convenience of digital readout; you had to actually listen for the station) I knew it was the BBC without the benefit of jingles, IDs, signature tunes, etc. Over the past half decade or more, even when I tune in the BBCWS on a digital readout receiver, I have doubts about what I'm listening to and need to wait a while to confirm that it is the BBC. So much for their *branding* efforts over the recent past (at least as far as this particular "focus group" is concerned). Of course, on my Sirius and XM receivers, I know it's the BBC because the display tells me so. John Figliozzi _______________________________________________ Swprograms mailing list Swprograms@hard-core-dx.com http://montreal.kotalampi.com/mailman/listinfo/swprograms To unsubscribe: Send an E-mail to [EMAIL PROTECTED], or visit the URL shown above.
