Or the BBC believes that its notion of "relevance" is different than our notion of "relevance" for it.
Listening, during "Over to You", to the person responsible for redesigning the website last week - Kelly Shepard - she made it clear that the BBC believes its audience -- and how that audience "consumes" the BBC -- has changed dramatically in just four years' time -- the time the BBC last did a major overhaul of its web presence. So...the BBCWS that we were PO'd at in 2001 for exiting shortwave to North America is different from the BBCWS that exists today, as (it believes) audience needs have changed. I found it quite amusing, when I filled out the demographic profile for my participation in the website development effort, that they had a half-dozen age categories listed that I could select, but only *one* for "45 and up". By comparison, I suspect the, uh, demographic profile of the swprograms group is heavily skewed towards that "45 and up" slot. Richard Cuff / Allentown, PA USA On 9/20/07, Sandy Finlayson <[EMAIL PROTECTED]> wrote: > Well said John. I think in its desire for relevance the BBC has lots > its way. > _______________________________________________ Swprograms mailing list Swprograms@hard-core-dx.com http://montreal.kotalampi.com/mailman/listinfo/swprograms To unsubscribe: Send an E-mail to [EMAIL PROTECTED], or visit the URL shown above.
